Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
I'm a bit obsessed. I check my search engine positions all the time, and they seem to constantly change. Why is that? There are a lot of reasons why search engine rankings fluctuate. New sites are picked up by the search engines. Competing sites change elements of their pages that impact ranking. Most importantly, the... Continue Reading
The search engine rankings seem to change all the time, and very often I can't make sense of how they decide their rankings. How do search engines decide what pages should appear first in their results? A search engine's primary responsibility is to their searchers, not to your business. Every search engine uses a unique... Continue Reading
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You know you need great rankings in Google to reach more new patients. But were you aware that over the last two years Google has been quietly, slowly, changing? As recently as last month Google made major changes that impact your practice. Join Etna Interactive for a live Webinar and learn what the latest developments... Continue Reading
Anne Cohen, principal at A. Cohen Marketing and Public Relations, called on Etna to develop a new Webinar to answer her clients' most pressing question: How do you get to the top of Google? I've answered that call, and will moderate the session titled Getting on Google this Wednesday, August 6, at 6 pm PDT. I've created the... Continue Reading
There are more than a few medical marketing agencies evangelizing video and "video Web sites." In future issues I'll explain how video can deliver good value for your patients and your practice, and I'll even share what patients themselves say about Web videos. But this week, I'm asking you to be a little skeptical. Video... Continue Reading
