Kansas medical advertising rules address fraudulent or false advertising, including requirements around free offers for examinations, services, or procedures. Practices that promote a free consultation, exam, or service should be clear about what is included and when additional costs may apply.
Medical marketing rules can vary by state, provider type, and service. For a full assessment of the statutes and regulations that apply to your website, advertising, and patient communications, consult with legal counsel familiar with your practice and market.
More Information
Oversight Body:
Kansas State Board of Healing Arts
Reference Citations:
KS ST § 65-2836 and K.A.R. 100-18a-1.
Selected Excerpts:
65-2836. Revocation, suspension, limitation or denial of licenses; censure of licensee; grounds; consent to submit to mental or physical examination or drug screen, or any combination thereof, implied.
A licensee’s license may be revoked, suspended or limited, or the licensee may be publicly or privately censured, or an application for a license or for reinstatement of a license may be denied upon a finding of the existence of any of the following grounds: (…)
- (d) The licensee has used fraudulent or false advertisements.
100-18a-1. Free offers. Any licensee who offers to perform a free examination, service or procedure for a patient, shall, during the initial visit, only perform the examination, service or procedure contained in the offer. Before any other examinations, services or procedures are performed, the licensee shall explain the nature and purpose of the examination, service or procedure and specifically disclose to the patient, to the greatest extent possible, the cost of the examination, service or procedure.
What This Means for Kansas Medical Practices
Kansas medical practices should be especially careful when promoting free consultations, examinations, services, or procedures. Marketing language should clearly describe what the offer includes and avoid creating the impression that additional services are free if costs may apply.
For elective healthcare practices, this applies across the full digital presence, including website copy, paid ads, social media content, email campaigns, landing pages, and before-and-after galleries. Practices should also review promotional language, treatment claims, pricing references, model imagery, patient photos, and board certification language with legal counsel.
Sample Best Practices
Use the following sample best practices as a starting point for discussion with your legal counsel. Find out if you need to take steps to avoid the following:
- Using fraudulent or false advertisements.
- Offering to perform a free examination, service, or procedure and then perform anything but the free examination, service, or procedure at the initial visit without first explaining its nature and disclosing to the greatest extent possible its cost.
- Making scientific claims that cannot be substantiated.
- Assuring a permanent cure for an incurable disease.
- Claiming professional superiority without supporting the claim with objective evidence, or using hyperbole when describing your techniques or results.
- Showing patient before and after photos without indicating that results vary and the results shown are not a guarantee.
- Showing models without clearly indicating that the photos are not of actual patients.
- Saying you are board-certified without including in any advertising the name of the board that has certified you.
Is your website following best practices when it comes to medical marketing? Find out by downloading our free Website Compliance Checklist!
Download Free ChecklistMarket Your Kansas Practice With More Confidence
Medical marketing requires more than strong messaging. Your website, ads, social media, email campaigns, landing pages, and patient-facing content should also be reviewed with accuracy, clarity, and compliance awareness in mind.
Etna Interactive helps medical and aesthetic practices create digital marketing strategies that support visibility, patient trust, and practice growth. To learn more about how our team can support your marketing efforts, reach out to learn more or request a consultation with one of our experts.
This post was originally published in March 2013 and has been updated for 2026.
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