Very few laws appear to regulate medical marketing in Maine, making medical website design and development work fairly straightforward. Maine is typical of most states, guarding against false, misleading, or deceptive advertising. Consult with your legal counsel to learn the full extent of medical marketing laws that apply to your practice.
Maine Board of Licensure in Medicine
32 M.R.S.A. § 3282-A
2. Grounds for discipline. The board may suspend or revoke a license pursuant to Title 5, section 10004. The following are grounds for an action to refuse to issue, modify, restrict, suspend, revoke or refuse to renew the license of an individual licensed under this chapter: (…)
I. Engaging in false, misleading or deceptive advertising
Sample Best Practices
We’ve developed some sample best practices to help you get started discussing your medical marketing with your legal counsel in more detail. Find out if you need to take steps to avoid the following:
- Engaging in false, misleading, or deceptive advertising.
- Making scientific claims that cannot be substantiated.
- Assuring a permanent cure for an incurable disease.
- Claiming professional superiority without supporting the claim with objective evidence, or using hyperbole when describing your techniques or results.
- Showing patient before and after photos without indicating that results vary and the results shown are not a guarantee.
- Showing models without clearly indicating that the photos are not of actual patients.
- Saying you are board-certified without including in any advertising the name of the board that has certified you.
Please help us keep these pages up to date. If you or your legal counsel notice an oversight in our comments or a problem with this page, please alert us by email. Also, be sure to read our legal disclaimer.