New Hampshire’s medical advertising rules address statements that may deceive or mislead the public, as well as advertising claims of professional superiority. Medical practices should review marketing language carefully to ensure claims are accurate, supportable, and not likely to create unrealistic expectations.
Medical marketing rules can vary by state, provider type, and service. For a full assessment of the statutes and regulations that apply to your website, advertising, and patient communications, consult with legal counsel familiar with your practice and market.
More Information
Oversight Body:
New Hampshire State Board of Medicine
Reference Citation:
N.H. Rev. Stat. § 329.17 VI(g)
Selected Excerpt:
329:17 Disciplinary Action; Remedial Proceedings.
(…)
VI. The board, after hearing, may take disciplinary action against any person licensed by it upon finding that the person: (…)
(g) Has included in advertising any statement of a character tending to deceive or mislead the public or any statement claiming professional superiority.
What This Means for New Hampshire Medical Practices
New Hampshire medical practices should be careful when making claims about provider skill, treatment outcomes, professional superiority, or the expected value of a service. Marketing language should be clear, accurate, and supported where appropriate.
For elective healthcare practices, this applies across the full digital presence, including website copy, paid ads, social media content, email campaigns, landing pages, and before-and-after galleries. Practices should also review language around results, patient photos, model imagery, credentials, board certification, and claims that could be interpreted as superiority or guarantees with legal counsel.
Sample Best Practices
Use the following sample best practices as a starting point for discussion with your legal counsel. Find out if you need to take steps to avoid the following:
- Including in advertising any statement that tends to deceive or mislead the public.
- Making any statement claiming professional superiority.
- Making scientific claims that cannot be substantiated.
- Assuring a permanent cure for an incurable disease.
- Using hyperbole when describing your techniques or results.
- Showing patient before and after photos without indicating that results vary and the results shown are not a guarantee.
- Showing models without clearly indicating that the photos are not of actual patients.
- Saying you are board-certified without including in any advertising the name of the board that has certified you.
Is your website following best practices when it comes to medical marketing? Find out by downloading our free Website Compliance Checklist!
Download Free ChecklistMarket Your New Hampshire Practice With More Confidence
Medical marketing requires more than strong messaging. Your website, ads, social media, email campaigns, landing pages, and patient-facing content should also be reviewed with accuracy, clarity, and compliance awareness in mind.
Etna Interactive helps medical and aesthetic practices create digital marketing strategies that support visibility, patient trust, and practice growth. To learn more about how our team can support your marketing efforts, reach out to learn more or request a consultation with one of our experts.
This post was originally published in March 2013 and has been updated for 2026.
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