Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

New Mexico

Practitioners in New Mexico appear to have very few healthcare marketing restrictions, though of course you always need to consult with your legal counsel to make sure you are complying with all applicable marketing laws. Of course, we would never recommend or authorize clients to use medical websites in an anonymous fashion, as the law here forbids.

More Information

Oversight Body:
New Mexico Medical Board

Reference Citation:
NMAC 16.10.8.8

Selected Excerpt:
UNPROFESSIONAL OR DISHONORABLE CONDUCT. As defined in the Medical Practice Act, Section 61-6-15,D,(29), “unprofessional or dishonorable conduct” includes, but is not limited to, the following: (…)

  • I. deceptive or anonymous advertising

Sample Best Practices

We’ve developed some sample best practices to help you get started discussing your medical marketing with your legal counsel in more detail. Find out if you need to take steps to avoid the following:

  • Engage in deceptive or anonymous advertising.
  • Making any statement claiming professional superiority.
  • Assuring a permanent cure for an incurable disease.
  • Claiming professional superiority without supporting the claim with objective evidence, or using hyperbole when describing your techniques or results.
  • Showing patient before and after photos without indicating that results vary and the results shown are not a guarantee.
  • Showing models without clearly indicating that the photos are not of actual patients.
  • Saying you are board-certified without including in any advertising the name of the board that has certified you.

Please help us keep these pages up to date. If you or your legal counsel notice an oversight in our comments or a problem with this page, please alert us by email. Also, be sure to read our legal disclaimer.

« Back to Medical Marketing Laws


Sign up for our newsletter to have these articles emailed to you.

Leave a Comment

Fields marked with * are required.