New Mexico

New Mexico’s medical advertising rules identify deceptive or anonymous advertising as unprofessional or dishonorable conduct. While the cited rule is brief, medical practices should still review their marketing for accuracy, transparency, and clear identification of the practice or provider.

Medical marketing rules can vary by state, provider type, and service. For a full assessment of the statutes and regulations that apply to your website, advertising, and patient communications, consult with legal counsel familiar with your practice and market.

What This Means for New Mexico Medical Practices

New Mexico medical practices should avoid marketing that could be considered deceptive, misleading, or anonymous. Patients should be able to understand who is promoting the service, what is being offered, and how to contact the practice or provider.

For elective healthcare practices, this applies across the full digital presence, including website copy, paid ads, social media content, email campaigns, landing pages, and before-and-after galleries. Practices should also review claims about treatment results, provider credentials, model imagery, patient photos, and board certification language with legal counsel.

Sample Best Practices

Use the following sample best practices as a starting point for discussion with your legal counsel. Find out if you need to take steps to avoid the following:

• Engaging in deceptive or anonymous advertising.
• Making any statement claiming professional superiority.
• Assuring a permanent cure for an incurable disease.
• Claiming professional superiority without supporting the claim with objective evidence, or using hyperbole when describing your techniques or results.
• Showing patient before and after photos without indicating that results vary and the results shown are not a guarantee.
• Showing models without clearly indicating that the photos are not of actual patients.
• Saying you are board-certified without including in any advertising the name of the board that has certified you.

Market Your New Mexico Practice With More Confidence

Medical marketing requires more than strong messaging. Your website, ads, social media, email campaigns, landing pages, and patient-facing content should also be reviewed with accuracy, clarity, and compliance awareness in mind.

Etna Interactive helps medical and aesthetic practices create digital marketing strategies that support visibility, patient trust, and practice growth. To learn more about how our team can support your marketing efforts, reach out to learn more or request a consultation with one of our experts.

This page was originally published in March 2013 and has been updated for 2026.

Please help us keep these pages up to date. If you or your legal counsel notice an oversight in our comments or a problem with this page, please alert us by email. Also, be sure to read our legal disclaimer.

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