Practitioners in New Mexico appear to have very few healthcare marketing restrictions, though of course you always need to consult with your legal counsel to make sure you are complying with all applicable marketing laws. Of course, we would never recommend or authorize clients to use medical websites in an anonymous fashion, as the law here forbids.
New Mexico Medical Board
UNPROFESSIONAL OR DISHONORABLE CONDUCT. As defined in the Medical Practice Act, Section 61-6-15,D,(29), “unprofessional or dishonorable conduct” includes, but is not limited to, the following: (…)
- I. deceptive or anonymous advertising
Sample Best Practices
We’ve developed some sample best practices to help you get started discussing your medical marketing with your legal counsel in more detail. Find out if you need to take steps to avoid the following:
- Engage in deceptive or anonymous advertising.
- Making any statement claiming professional superiority.
- Assuring a permanent cure for an incurable disease.
- Claiming professional superiority without supporting the claim with objective evidence, or using hyperbole when describing your techniques or results.
- Showing patient before and after photos without indicating that results vary and the results shown are not a guarantee.
- Showing models without clearly indicating that the photos are not of actual patients.
- Saying you are board-certified without including in any advertising the name of the board that has certified you.
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