Like many other states, North Dakota may impose discipline on a physician for healthcare PR and marketing that is untrue or deceptive. For a complete assessment of the medical marketing laws that apply to your practice and what you need to do to comply with them, be sure to consult your legal counsel.
North Dakota Board of Medical Examiners
Grounds for disciplinary action.
Disciplinary action may be imposed against a physician upon any of the following grounds: (…)
- 11. The advertising for the practice of medicine in an untrue or deceptive manner.
Sample Best Practices
We’ve developed some sample best practices to help you get started discussing your medical marketing with your legal counsel in more detail. Find out if you need to take steps to avoid the following:
- Advertising in an untrue or deceptive manner.
- Making any statement claiming professional superiority.
- Assuring a permanent cure for an incurable disease.
- Claiming professional superiority without supporting the claim with objective evidence, or using hyperbole when describing your techniques or results.
- Showing patient before and after photos without indicating that results vary and the results shown are not a guarantee.
- Showing models without clearly indicating that the photos are not of actual patients.
- Saying you are board-certified without including in any advertising the name of the board that has certified you.
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