Etna Interactive
2040 Broad St
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

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What Is GA4 & How Will Converting From Google Analytics Affect You?

Summary  This spring, Google announced the official dates for decommissioning its Universal Analytics tool, which is widely used to examine and report on website performance. A new tool, Google Analytics 4, will take its place. All users of Universal Analytics must convert to the new tool as soon as possible. Making it measurable is a core company value at Etna.… Continue Reading

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