Your online reputation is your brand's trademark, and you work hard to earn positive patient reviews. And while it's important to monitor and encourage this type of feedback, many practices don't realize the important rules and regulations surrounding these practices. In this month's blog post, CEO Ryan Miller discusses the strict (and important) regulations around...
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Before-and-after photos are one of the most powerful marketing tools available to any aesthetic practice. They show potential patients what’s possible, help set expectations, and demonstrate the quality of your work in a way no words can. At Etna Interactive, we’ve spent more than...
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Etna encourages content creation. So what should you write about? Recent changes in how search engines assign rankings mean that original and interesting content is more important than ever. And with the advent of “authorship” on Google, healthcare professionals must embrace the fact that Google sees you as an author first and a doctor second....
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