Your online reputation is your brand's trademark, and you work hard to earn positive patient reviews. And while it's important to monitor and encourage this type of feedback, many practices don't realize the important rules and regulations surrounding these practices. In this month's blog post, CEO Ryan Miller discusses the strict (and important) regulations around...
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You can jump-start your healthcare practice's social media campaign with Strategic email marketing extends your social reach by delivering your content directly to your audience, rather than relying solely on platform algorithms. When subscribers click through to your social posts, engage with your content, or share it on social media strategy is to use each...
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Before-and-after photos are one of the most powerful marketing tools available to any aesthetic practice. They show potential patients what’s possible, help set expectations, and demonstrate the quality of your work in a way no words can. At Etna Interactive, we’ve spent more than...
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Etna encourages content creation. So what should providers write about? Today’s patients don’t just browse, they research. According to content marketing strategy should focus on answering real questions, building trust, and reflecting how prospective patients actually think and act when making critical decisions about their care. What Questions Are Patients Already Asking? Patients are already...
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