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1 Star Reviews

Your Biggest Online Reputation Risk May Not Be 1-Star Reviews

Your online reputation is your brand's trademark, and you work hard to earn positive patient reviews. And while it's important to monitor and encourage this type of feedback, many practices don't realize the important rules and regulations surrounding these practices. In this month's blog post, CEO Ryan Miller discusses the strict (and important) regulations around... Continue Reading

Etna Interactive

Do you have any tips for taking great before and after photos?

How can I get great looking procedure photos to help build my online gallery? By following a few simple tips, you'll be snapping pictures like a pro in no time, and building up your galleries with real patient cases. We've put together some helpful hints and a few sample pictures to help you get great... Continue Reading

Etna Interactive

Hot Topics for Consumer Blog Posts, Articles, and Press Releases

Etna encourages content creation.  So what should you write about? Recent changes in how search engines assign rankings mean that original and interesting content is more important than ever.  And with the advent of “authorship” on Google, healthcare professionals must embrace the fact that Google sees you as an author first and a doctor second.... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.