In the ever-changing world of the internet it can feel difficult to keep up with what really matters in terms of where to focus your digital marketing efforts. Here at Etna one of our common sayings is ‘Google is King’ and in this month’s blog post, CEO Ryan Miller breaks down the one critical... Continue Reading
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Why would I exchange links with another site? Many years ago the major search engines were faced with a hypothetical problem. If two sites were essentially the same...similar content, similar structure...which one should they rank ahead of the other? To come up with an answer they borrowed a tactic from the real world of human... Continue Reading
I get solicitations for link exchange all day long. How do I decide who to exchange links with? Remember that links from your site to any business will be viewed by your visitors and patients as an endorsement. Here’s a quick test for link exchanges: Does the site offer accurate information that will benefit your... Continue Reading
I was offering one client too much information (as usual) on a call the other day when he fired back with, “Can you explain link building in 50 words or less?” I get so many questions about Link Building from the cosmetic surgeons, physicians, and medical spas we serve that I’m often forced to chop... Continue Reading