Etna Interactive
PO Box 4016
San Luis Obispo, CA 93403-4016
Phone: (866) 374-3762
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alifornia flag graphic alongside a medical practice graphic on a black background. Posted on

What California’s New AI Health Care Communication Law Means for Medical Practices – And What It Doesn’t 

As a healthcare marketing professional who's spent two decades helping medical practices navigate the digital landscape, I've been closely following California's groundbreaking AB 3030. This new law (which took effect on January 1, 2025) marks a significant shift in how California’s medical professionals can engage artificial intelligence in patient communications. Importantly, however, I do not... Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
Posted on

Unforeseen HIPAA Disasters and How to Avoid Them

We are all familiar with those clear-cut HIPAA violations we need to avoid, but what about those situations that might be in that grayer area like responding to online reviews, computer hacks, and social media oversights? We were able to gather three of the aesthetic industry's top legal minds to discuss five of those real-life... Continue Reading

Jessica White
Jessica White
Director of Marketing Strategy
Posted on

Washington

Washington's medical advertising rules identify false, fraudulent, or misleading advertising as unprofessional conduct. Medical practices should review website copy, digital ads, and other patient-facing content carefully to help ensure claims are accurate, clear, and not likely to mislead patients. Medical marketing rules can vary by state, provider type, and service. For a full assessment of... Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
Posted on

Vermont

Vermont's medical advertising rules address deceptive medical business advertising and define certain misleading advertising practices as unprofessional conduct. The state's statute focuses on advertising that is intended to deceive the public or may harm public morals or safety. Medical marketing rules can vary by state and by provider type. For a full assessment of the... Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
Posted on

South Dakota

South Dakota medical advertising rules require doctors and other healing arts practitioners to be specific about the type of license they hold when using the title "doctor" in advertising or printed materials. For example, a more compliant phrasing may include the provider's name and recognized license abbreviation, such as "Sarah Smith, M.D.," rather than using... Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
Posted on

Oregon

Oregon's medical advertising rules address false or misleading statements about a provider's skill, treatment value, or ability to cure certain conditions. The state's statute also identifies representations about curing manifestly incurable conditions as a potential basis for disciplinary action. Medical marketing rules can vary by state, provider type, and service. For a comprehensive review of... Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
Posted on

Oklahoma

Oklahoma's medical advertising rules identify certain misleading medical business advertising as unprofessional conduct, including statements that are grossly untrue or improbable and calculated to mislead the public. Medical practices should review marketing claims carefully to ensure they are accurate, supportable, and not likely to create unrealistic expectations. Medical marketing rules can vary by state, provider... Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
Posted on

Ohio

Ohio’s medical advertising rules address false, fraudulent, deceptive, or misleading statements in the solicitation of or advertising for patients. The statute also explains that misleading statements may include misrepresentations of fact, omissions of material facts, false expectations of favorable results, or claims likely to cause misunderstanding. Medical marketing rules can vary by state, provider type,... Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer

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