Washington State is unique in its extensive regulation of physicians’ use of the Internet to advertise through medical websites. Some of these Medical Disciplinary Board rules might surprise firms that dabble in medical website design and development, but at Etna Interactive, medical marketing is our specialty and we make sure to stay up to date on the latest laws. For a full assessment of the marketing laws that apply to your practice, be sure to consult with your legal counsel.

More Information

Oversight Body:
Washington State Medical Quality Assurance Commission

Reference Citation:
RCWA 18.130.180

Selected Excerpt:
The following conduct, acts, or conditions constitute unprofessional conduct for any license holder or applicant under the jurisdiction of this chapter: (…)

  • (3) All advertising which is false, fraudulent, or misleading;

Sample Best Practices

We’ve developed some sample best practices to help you get started discussing your medical marketing with your legal counsel in more detail. Find out if you need to take steps to avoid the following:

  • Engaging in false, fraudulent, or misleading advertising.
  • Making scientific claims that cannot be substantiated.
  • Assuring a permanent cure for an incurable disease.
  • Claiming professional superiority without supporting the claim with objective evidence, or using hyperbole when describing your techniques or results.
  • Showing patient before and after photos without indicating that results vary and the results shown are not a guarantee.
  • Showing models without clearly indicating that the photos are not of actual patients.
  • Saying you are board-certified without including in any advertising the name of the board that has certified you.

Is your website following best practices when it comes to medical marketing? Find out by downloading our free Website Compliance Checklist!

Download Free Checklist

Please help us keep these pages up to date. If you or your legal counsel notice an oversight in our comments or a problem with this page, please alert us by email. Also, be sure to read our legal disclaimer.

« Back to Medical Marketing Laws

Sign up for our newsletter to have these articles emailed to you.

Leave a Comment

Fields marked with * are required.

Ready for More From Your Marketing?

We've made it easy to lead your marketing planning with our strategy inputs worksheet. Organize your business information and prepare for a meaningful conversation about your online marketing strategy.