Etna Interactive
PO Box 4016
San Luis Obispo, CA 93403-4016
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
In this video, Etna Interactive CEO Ryan Miller discusses an important update affecting Google reviews and online reputation management for elective healthcare practices. If you’ve noticed legitimate reviews disappearing from your Google Business Profile, this change may help explain why. Follow along to learn what changed in Google’s review policies, why reviews that mention staff... Continue Reading
If you want your practice to appear in AI-generated answers, look beyond keywords alone and start strengthening the public signals that help answer engines understand and trust your brand. Platforms like ChatGPT, Perplexity, Claude, and Google’s AI Overviews are shaping how patients discover healthcare providers, and they increasingly use public signals of trust, relevance, and... Continue Reading
Do you know how important the online reputation of your practice is? Make sure that you’re using the most effective method to solicit online reviews and making use of the systems already in place. It’s not just about using the right method, but asking at the right time, too. Learn more about best practices for... Continue Reading
How to determine the best review sites for a practice is one of the most common questions in the world of online medical marketing. You want to cultivate reviews where they are likely to have the most impact, and focusing your effort on those platforms will prove to be the most beneficial to your online... Continue Reading
Your online reputation is your brand's trademark, and you work hard to earn positive patient reviews. And while it's important to monitor and encourage this type of feedback, many practices don't realize the important rules and regulations surrounding these practices. In this month's blog post, CEO Ryan Miller discusses the strict (and important) regulations around... Continue Reading
Online reviews are today's word-of-mouth — and they stick around, good or bad. With that in mind, each and every review of your practice (positive or negative) deserves a thoughtful response. In elective healthcare, crafting appropriate responses to online feedback can be a little tricky, so it's especially important to equip your staff to handle patient reviews well. In ... Continue Reading
Facelift patients are a little different than other potential patients. From the way they search online to the way they order their pizza, this demographic behaves a little differently. And for you to build an effective strategy to reach these patients, you need to think a little bit differently about how to approach your marketing... Continue Reading
Smart choices online deliver more value to potential patients. Creating online equity for your brand is something that medical practices can work on from day one — and it's not as lofty a goal as you might think. More than anything, it's a mindset: approaching online marketing with an eye on the future. For example, when you... Continue Reading
