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Best Review Sites

Which Are the Best Review Sites for Your Medical Practice?

How to determine the best review sites for a practice is one of the most common questions in the world of online medical marketing. You want to cultivate reviews where they are likely to have the most impact, and focusing your effort on those platforms will prove to be the most beneficial to your online reputation. In this month’s blog… Continue Reading

1 Star Reviews

Your Biggest Online Reputation Risk May Not Be 1-Star Reviews

Your online reputation is your brand’s trademark, and you work hard to earn positive patient reviews. And while it’s important to monitor and encourage this type of feedback, many practices don’t realize the important rules and regulations surrounding these practices. In this month’s blog post, CEO Ryan Miller discusses the strict (and important) regulations around maintaining a positive online reputation,… Continue Reading

Responding to Online Doctor Reviews

Online reviews are today’s word-of-mouth — and they stick around, good or bad. With that in mind, each and every review of your practice (positive or negative) deserves a thoughtful response. In elective healthcare, crafting appropriate responses to online feedback can be a little tricky, so it’s especially important to equip your staff to handle patient reviews well. In this video, CEO Ryan Miller discusses… Continue Reading

5 Tips To Find More Facelift Patients Online

Facelift patients are a little different than other potential patients. From the way they search online to the way they order their pizza, this demographic behaves a little differently. And for you to build an effective strategy to reach these patients, you need to think a little bit differently about how to approach your marketing efforts. Here’s how facelift patients… Continue Reading

Building Equity Online From Day One: 7 Ways To Create Value For Your Brand

Smart choices online deliver more value to potential patients. Creating online equity for your brand is something that medical practices can work on from day one — and it’s not as lofty a goal as you might think. More than anything, it’s a mindset: approaching online marketing with an eye on the future. For example, when you think about the web content… Continue Reading

5 Steps to Make the Most of Your RealSelf Profile

With about 60 million unique visitors each year, RealSelf is by far the Web’s most expansive and influential online community for all things aesthetic medicine — from cosmetic surgery and dermatology to dentistry and bariatric surgery. Whether you’re new to RealSelf or you’ve been using the site for years, online marketing strategist Lindsay Duggan offers a 5-step plan to make… Continue Reading

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