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Meta Lead Ads for Medical Practices: When They Work and How To Use Them Effectively

Meta lead ads can help medical and aesthetic practices collect inquiries directly within Facebook or Instagram. Instead of sending someone to a website form, these ads open an instant form where the person can submit their contact information and answer a few qualifying questions. These campaigns can be especially useful for promoting consultations, events, offers,... Continue Reading

Etna Interactive

The Online Patient Migration

As birds migrate north in the spring, there's a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to... Continue Reading

Etna Interactive

Advanced SEO: 7 Tips for Next-Level Medical Marketing

Today's search engine rankings are volatile, and no single tactic can ensure your place at the top of the list. In this webinar, learn how to earn and protect your ranking by diversifying your SEO strategy. Take your SEO to the next level with the actionable advice in this informative presentation. Diversify Your Keyword Targets... Continue Reading

Etna Interactive

Pay-Per-Lead Medical Marketing

Are pay-per-lead marketing programs legal? An emerging trend in medical marketing treats patients like commodities and puts medical professionals in serious legal peril.  Pay per lead programs, a popular form of online affiliate marketing, are popping up like weeds in the elective healthcare industry.  These programs charge a set fee for the name and contact... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.