As a new Web developer, I came into my position with a design background and user-interface knowledge, but I quickly realized there is so much more to developing websites at Etna Interactive! Etna has a lot of Web marketing stuff figured out. Here are just a few of the things I've learned since I started...
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Every so often I'll find a little spare time during the weekend and get to thinking about my online marketing. What can I do with just a few hours that will make a difference in the success of my online marketing efforts? It always gets us excited when one of our clients asks what they...
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Why would I exchange links with another site? Many years ago the major search engines were faced with a hypothetical problem. If two sites were essentially the same...similar content, similar structure...which one should they rank ahead of the other? To come up with an answer they borrowed a tactic from the real world of human...
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For this question we'll paraphrase what we get asked almost daily by new clients, "How many domain names (web addresses) should I have for my site?" The short answer is, "EXACTLY ONE". If your one domain name has an obvious phonetic variation, then you might need a second domain (for example drjohnsmith.com and doctorjohnsmith.com). Here's...
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