Nothing out of the ordinary in Wyoming’s medical marketing requirements-just the usual concern shared by most states that physicians must not engage in false or misleading advertising. Be sure to discuss your medical marketing plans with your legal counsel so that you know you are following all relevant laws.
Wyoming Board of Medicine
(a) The board [of medicine] may refuse to renew, and may revoke, suspend or restrict a license or take other disciplinary action, including the imposition of conditions or restrictions upon a license on one (1) or more of the following grounds: (…)
- (iii) Making false or misleading statements regarding the licensee’s skill or the efficacy or value of his treatment or remedy for a human disease, injury, deformity, ailment, pregnancy or delivery of infants;(…)
- (v) Advertising the practice of medicine in a misleading, false or deceptive manner
Sample Best Practices
We’ve developed some sample best practices to help you get started discussing your medical marketing with your legal counsel in more detail. Find out if you need to take steps to avoid the following:
- Engaging in false, misleading, or deceptive advertising.
- Making false or misleading statements regarding your skill or the value of your treatments.
- Making scientific claims that cannot be substantiated.
- Assuring a permanent cure for an incurable disease.
- Claiming professional superiority without supporting the claim with objective evidence, or using hyperbole when describing your techniques or results.
- Showing patient before and after photos without indicating that results vary and the results shown are not a guarantee.
- Showing models without clearly indicating that the photos are not of actual patients.
- Saying you are board-certified without including in any advertising the name of the board that has certified you.
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