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Can You Explain Link Building in Under 50 Words?

I was offering one client too much information (as usual) on a call the other day when he fired back with, “Can you explain link building in 50 words or less?”

I get so many questions about Link Building from the cosmetic surgeons, physicians, and medical spas we serve that I’m often forced to chop up this very complex topic into sound-bytes.  I was offering one client too much information (as usual) on a call the other day when he fired back with, “Can you explain link building in 50 words or less?”

Never one to shy from a challenge, this was my reply…

  • Links to your site tell the search engines (SE’s) people like your site.
  • Sites people like deserve better rankings.
  • You could try to trick the SE’s, but they’ll punish you if you get caught.
  • You have to work to earn links.
  • And you should never stop.

There you have it…in 46 words.


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