Get a Competitive Edge

At Etna, we know the competition is tough for plastic surgeons and aesthetic plastic surgery business leaders in Southern California. Partnering with Etna gives you:

  • 10:1 Average ROI in the first year, based on audited lead data
  • Google Top 8 agency recognition
  • Award-winning website design
  • Lasting partnership averaging 7 years
  • Superior client loyalty, with scores that beat Apple and Costco

Our exclusivity range means you’ll be the only plastic surgery practice in your immediate Los Angeles market to benefit from our proven approach. It also means openings in your area are extremely limited.

The Etna Difference: Expertise in Plastic Surgery Marketing

When you partner with Etna, you get a full-service agency with more than 20 years focused primarily on marketing plastic surgeons and cosmetic practices. We understand your target consumer, the details of your service lines, and the products and technology you use.

Through strategic planning, an integrated approach to marketing, and rigorous, proactive performance analysis, we have successfully grown plastic surgery practices of all sizes in varied markets across the U.S. and Canada.

NPS is a customer loyalty metric that ranges from -100 to 100, with scores above 0 considered “good,” and above 50 considered “excellent.”

Superior Customer Loyalty.

Etna with an 85 on the NPS scale

Want To Work With the Best? So Do We.

We’re the digital agency of choice for service-focused clients who want timely responses, proactive recommendations, and quality work performed by our in-house team of experienced professionals. Does that sound like you?

Let’s Discuss Your Needs
Multiple hands putting a puzzle together

Success Stories From Markets Like Yours

We’ve helped many plastic surgery practices in competitive markets reach their growth goals with a level of support, strategy, and dedication that prompts rave reviews. Here’s just one example:

Dr. Steven & Sara Camp

“Etna keeps us ahead of the curve.”

Dr. Steven & Sara Camp
www.campplasticsurgery.com

Website traffic up 735%, leads increased tenfold, revenue has more than tripled

Dominate the Los Angeles Market With a Full-Service Plastic Surgery Marketing Agency

We meet all your digital marketing needs with our full array of services, including:

  • Digital Strategy & Analytics

    We work with you to uncover your goals, evaluate your baseline, then develop strategies for getting you from here to there.

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  • Search Engine Optimization (SEO)

    Our SEO experts tailor a fully integrated and ongoing marketing plan to your needs, goals, and budget. We review your metrics monthly and make adjustments as needed.

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  • Answer Engine Optimization (AEO) / AI Search

    Our data-driven strategy aligns your brand, content, and reputation to position you as a preferred authority for citation and recommendation in AI-generated search.

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  • Search & Social Advertising (PPC)

    Drawing from our experience and record of success, we develop pay-per-click campaigns to work with your budget and your revenue goals.

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  • Reputation Management

    As a plastic surgeon, vigilantly managing your online reputation is critical for attracting new patients. Our Reputation Ally software is a single, easy-to-use interface for monitoring and responding to multiple channels.

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  • Responsive Web Design

    We design beautiful, responsive websites that users and search engines love. They load quickly, navigate intuitively, and create a powerful online presence for your brand.

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  • Content Marketing

    Our seasoned creatives capture the voice, tone, and personality of your plastic surgery practice in Google-friendly content developed by and for humans.

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  • Local & Mobile Optimization

    Our plastic surgery partners outrank the competition, with proven strategies for local search and sites designed to work beautifully on mobile devices.

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  • Technology Integration

    Our technology team keeps your site up to date using the latest trusted standards to maintain an optimal platform for your digital marketing efforts.

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Frequently Asked Questions

How competitive is plastic surgery marketing in Los Angeles?

The Los Angeles plastic surgery market is intensely competitive, with a high concentration of practices, strong local search demand, and well-funded competition. To rank organically and capture visibility across AI search, maps, paid channels, and social platforms, practices need a sophisticated strategy, consistent content authority, and ongoing optimization.

What should plastic surgeons serving Los Angeles look for in a marketing agency?

Los Angeles plastic surgeons should partner with a marketing agency that can:

  • Demonstrate proven success in aesthetic medical marketing, not just generic marketing
  • Deliver measurable growth in qualified consultations
  • Increase visibility in Google search, AI Overviews, and local map results
  • Align paid advertising with real revenue goals
  • Strengthen online authority by generating reviews, creating structured content, and performing local optimization
  • Provide transparent reporting tied to patient acquisition

I've heard SEO is dead. Is that true?

No. Traditional SEO isn’t dead; it is evolving. While tools like AI Overviews are changing how results are displayed (no more "10 blue links"), SEO basics still matter. Search engines continue to prioritize content that is:

  • Relevant to the question
  • Written by credible experts
  • Clear and easy to understand

Today, SEO also means structuring your content so AI tools can quickly identify who you are, what you do, and why you’re trustworthy. Practices that adapt to this shift gain visibility in both traditional search results and AI-generated answers.

What does optimizing for AI Overviews mean for plastic surgery marketing in Los Angeles?

Optimizing for AI Overviews means structuring your website so search engines and generative AI systems can confidently extract, summarize, and cite your content when patients ask direct questions. For plastic surgery, key principles include:

  • Clear headings that reflect how patients search
  • Semantically rich, verifiable content tied to actual procedures and outcomes
  • Clear, consistent entity signals (credentials, locations, procedure names)
  • Supporting citations that help AI determine content is accurate

This approach boosts visibility in both traditional SERPs and generative search experiences where patients ask full, conversational questions.

How do med spas serving Los Angeles compete without relying on discounts?

Med spas need to ensure their marketing practices emphasize their:

  • Unique value, including provider expertise, signature procedures, and safety record
  • Demonstrated expertise by answering patient questions before they ask
  • Social proof (reviews, before & after photos, video testimonials)
  • Experience and outcomes
  • Strategic offers tied to value instead of general discounts

These strategies position your brand as preferred, premium, and trustworthy, not just a better deal.

Should med spas serving Los Angeles focus more on SEO, paid ads, or social media?

All three are important because:

  • SEO builds long-term discoverability and authority in organic and AI search.
  • Paid ads drive immediate, targeted demand for specific services.
  • Social media builds brand affinity, credibility, and social proof.

Integrated strategies are complementary. SEO anchors discovery, paid media accelerates visibility, and social fuels trust and repeat engagement.

How are AI-driven search experiences changing how med spas are discovered in Los Angeles?

AI-driven search is shifting discovery from keyword clicks to answer-based interactions. Patients increasingly ask natural language questions and expect complete answers, comparisons, and recommendations without clicking multiple links, making the following more important:

  • Structured, answer-first content
  • Clear entity signals
  • Content optimized for both intent and context

Med spas that adapt to AI search gain greater visibility, higher-quality leads, and a competitive advantage, especially in dense markets like Los Angeles.

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.