There are more than a few medical marketing agencies evangelizing video and "video Web sites." In future issues I'll explain how video can deliver good value for your patients and your practice, and I'll even share what patients themselves say about Web videos. But this week, I'm asking you to be a little skeptical. Video... Continue Reading
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Most of our clients love seeing all the online leads flowing into their practice, a direct result of their smart online marketing investments. But, to my continued amazement, now and again we have clients who find this constant stream of leads to be a hassle. The question I get from these practices: "Do I REALLY have to... Continue Reading
Catherine Maley over at Cosmetic Image Marketing has developed a short training manual and quick reference Flip Book for your receptionist. After we published Does your front office suck?, she sent us a copy asking for our feedback. I found the Guide Book to be full of helpful operational advice, although I'd love to see more... Continue Reading
Contributed by Catherine Maley Your patient database is the most valuable asset you have. When you have a “herd” of aesthetic patients who know, like and trust you and visit only you for their enhancement, you are well on your way to success. At that point, you can pull back on expensive advertising and external... Continue Reading
SUMMARY: This article provides some great ideas to motivate your staff and help them make the most out of every phone and email inquiry by arming them with strategies to schedule more surgical consultations. It doesn't matter if your medical practice is primarily elective or insurance reimbursed. You will attract more clients and increase your caseload... Continue Reading
Pardon me for getting right to the point, but statistically speaking, your front office sucks. It sucks dollars, it sucks opportunities, and it sucks prospective patients away from the practice. Now that I've got your attention (and hopefully not offended you), hear me out. I actually took some time to gather data about just how... Continue Reading
As you can probably guess, paying for links is very controversial! Search engines want links to be an objective indicator of your site's popularity and value...paying for popularity can hardly be called an "objective" way of attracting inbound links. While it is unlikely that Google or another major search engine would punish you for purchasing... Continue Reading
Earning something that's truly valuable takes hard work. But earning links from reputable and related sites requires something more. You can't just work hard — you need to be clever and maybe even a little controversial to attract the right kind of attention with high-quality links. Consider this: How many hours did you spend yesterday... Continue Reading