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Etna Interactive

Video Web Sites: 8 Reasons to Question the Value of Video

There are more than a few medical marketing agencies evangelizing video and "video Web sites." In future issues I'll explain how video can deliver good value for your patients and your practice, and I'll even share what patients themselves say about Web videos. But this week, I'm asking you to be a little skeptical. Video... Continue Reading

Etna Interactive

Product Review: Exceptional Receptionist

Catherine Maley over at Cosmetic Image Marketing has developed a short training manual and quick reference Flip Book for your receptionist. After we published Does your front office suck?, she sent us a copy asking for our feedback. I found the Guide Book to be full of helpful operational advice, although I'd love to see more... Continue Reading

Etna Interactive

Double Your Database of Aesthetic Patients within One Year

Contributed by Catherine Maley Your patient database is the most valuable asset you have. When you have a “herd” of aesthetic patients who know, like and trust you and visit only you for their enhancement, you are well on your way to success. At that point, you can pull back on expensive advertising and external... Continue Reading

Etna Interactive

Tactics to Increase Surgical Caseload: Three steps for plastic & bariatric surgeons to improve lead-to-consult conversion

SUMMARY: This article provides some great ideas to motivate your staff and help them make the most out of every phone and email inquiry by arming them with strategies to schedule more surgical consultations. It doesn't matter if your medical practice is primarily elective or insurance reimbursed. You will attract more clients and increase your caseload... Continue Reading

Etna Interactive

Does Your Front Office Suck?

Pardon me for getting right to the point, but statistically speaking, your front office sucks. It sucks dollars, it sucks opportunities, and it sucks prospective patients away from the practice. Now that I've got your attention (and hopefully not offended you), hear me out. I actually took some time to gather data about just how... Continue Reading

Etna Interactive

Link Building Strategy 3: Pay

As you can probably guess, paying for links is very controversial! Search engines want links to be an objective indicator of your site's popularity and value...paying for popularity can hardly be called an "objective" way of attracting inbound links. While it is unlikely that Google or another major search engine would punish you for purchasing... Continue Reading

Etna Interactive

Link Building Strategy 2: Earn

Earning something that's truly valuable takes hard work. But earning links from reputable and related sites requires something more. You can't just work hard — you need to be clever and maybe even a little controversial to attract the right kind of attention with high-quality links. Consider this: How many hours did you spend yesterday... Continue Reading

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