Etna Interactive
2040 Broad St
/ San Luis Obispo, CA 93401
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How Much Should You Spend on PPC to Attract New Patients?​

Do you know how much you should be spending on your pay-per-click advertising? If you are looking to ramp up your marketing efforts this year, you may be considering PPC. However, it is important to know how much you should be investing in order to ensure the highest return. Learn more about what to expect within the current market, how… Continue Reading

The Perfect Product Launch: How to Create Device or Procedure Demand Online​

The Perfect Product Launch: How to Create Device or Procedure Demand Online​

As the demand within the aesthetic space continues to increase, we are seeing more and more businesses grow and expand their service offerings to stay competitive within the industry. If you are considering introducing a new product or treatment within your clinic, follow our step-by-step guide to ensure you are prepared on how to make the most of your product… Continue Reading

How New Apple iOS 15 ​ Privacy Features Impact Medical Marketing

Interested in learning how you can enhance your email marketing performance in the age of rising consumer privacy? In our latest blog, Etna CEO Ryan Miller walks us through the newest updates affecting email marketing data and what to consider during these efforts moving forward. Follow along for tips on how to make the most of your relationship with your… Continue Reading

Industry Expert Series: Advice to amplify Aesthetic Revenues

Industry Experts Series: Advice to Amplify Aesthetic Revenues

In the latest installment of our Industry Experts Series, we had the pleasure of hosting Terri Ross, Founder and Co-CEO of APX Platform and Terri Ross Consulting. In this webinar, Etna CEO Ryan Miller and Terri discuss common inquiries we receive from aesthetic clinic leaders including best practices for pricing strategy and how to maximize revenues within the practice. Follow… Continue Reading

Holiday planning advice for elective medical practices

Holiday Planning – 2021

Has your practice started planning for the holiday season? We all know about the increase in consumer spending throughout the holidays, but after two years of impact from the pandemic, this year is more important than ever to take advantage of holiday selling. In our latest blog, Etna COO Sean Collier walks us through a four-part plan to help prepare… Continue Reading

Google PPC: The Etna Difference

Google PPC: The Etna Difference

Like many practices, you may have given up on paid advertising (PPC), believing it just can’t work for your business. It’s true, Google PPC is a tough game to master, but Etna Interactive has a history of turning problems into opportunities for our clients. In fact, our seasoned PPC team consistently delivers returns of 5-to-1 or better for our paid… Continue Reading

July 29, 2021 Know Before You Post: Legal and Regulatory Considerations for Medical Office Social Media Contributors

Know Before You Post: Legal and Regulatory Considerations for Medical Office Social Media Contributors

While social media provides a great opportunity to connect with both new and existing patients, are you aware of all the guidelines and regulations when it comes to sharing on these platforms as a medical practice? In this video, Etna Interactive CEO Ryan Miller takes us through the requirements that you need to be thinking about when sharing content and… Continue Reading

Webinar video and transcription discussing online accessibility in the elective medical field

Website Accessibility and the Recent Tsunami of Lawsuits: Here’s What You MUST Know Now

Website accessibility lawsuits against medical clinics large and small are exploding. According to one 2020 study, as many as 98% of clinics may be vulnerable to financial loss. In our latest webinar, moderator Karen Zupko of KarenZupko & Associates, Inc. and industry experts Etna CEO Ryan Miller, Jeff Segal of Medical Justice, and Michael Sacopulos of Medical Risk Institue explore… Continue Reading

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