Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
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Etna Interactive Named as Finalist for Major Google Award

It always makes us feel good to know that we did great work that helped one of our clients increase their leads and contributed to their practice growth. But it feels really good to also be recognized by Google for it! Etna Interactive was recently named by Google Partners as one of the eight Premier Partner Awards finalists in the category of Growing… Continue Reading

Industry Experts Series: 7 Steps to Building a Powerful Brand

With medical practices and spas all offering similar services and treatments, it can be easy to feel like you’re getting lost in the crowd. So how do you make sure you stand out? As part of our Industry Experts webinar series, branding pro Alexis Ufland of Lexi Design shares 7 steps to: Establish yourself as an authority in your space Highlight… Continue Reading

Google My Business: 4 Big Changes Creating Risk & Opportunity For Your Clinic

Google My Business recently rolled out some new (and important) features within the platform. It’s especially important for medical practices to understand these updates because they have the potential to create risk and reward for your brand and online presence. In this month’s video, CEO Ryan Miller dives right into the powerful new features, what these updates mean for your practice, and how to utilize these changes… Continue Reading

Appropriate Use of Social Media for Medical Professionals

Social media is here to stay. If you’re a business competing in the social area, it’s getting more and more difficult to stand out from the rest of the crowd. This holds especially true in medical marketing, and sometimes, medical practices find themselves getting online attention for all the wrong reasons. In our latest video, CEO Ryan Miller discusses some of… Continue Reading

Top 10 Trends That Will Transform Your Online Marketing In 2018

Now that we are about halfway into 2018, we can see 10 distinct trends emerging in the world of online medical marketing. These won’t be just flash-in-the-pan fads so it’s worth putting time, energy, and (everyone’s favorite) dollars towards the 10 themes below.   1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to speak… Continue Reading

Stacking the Odds In Your Favor: Mathematics of Paid Media

When it comes to marketing your business online, paid media is more important now than ever. Platforms such as Google, Facebook, YouTube, and even Google Maps are reducing the amount of organic traffic and increasing the amount of paid traffic. What does this mean for your business? Ultimately, it means that paying for some of your traffic is inevitable. Businesses… Continue Reading

Responding to Online Doctor Reviews

Online reviews are today’s word-of-mouth — and they stick around, good or bad. With that in mind, each and every review of your practice (positive or negative) deserves a thoughtful response. In elective healthcare, crafting appropriate responses to online feedback can be a little tricky, so it’s especially important to equip your staff to handle patient reviews well. In this video, CEO Ryan Miller discusses… Continue Reading

Who Was John Wanamaker?

At first glance, the connection between a 19th century postmaster general and our digital marketing agency may not be clear. But John Wanamaker— the face of our 2018 marketing campaign—was also an advertising pioneer and a paragon of business savvy. Before he was appointed United States Postmaster General, John Wanamaker, the son of a rural Pennsylvania brickmaker, opened Wanamaker’s—Philadelphia’s first… Continue Reading

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