Hi again it’s Ryan Miller with Etna Interactive and we’re going to do something today that we don’t do very often in our newsletter which is a little bit of self promotion. I’m really excited to announce the launch of our new software for photo gallery management called Curator B&A. Let’s take you through really quickly some of the features… Continue Reading
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For most practices in the elective healthcare industry, competition is often on practice leader’s minds along with the importance of maintaining strong patient loyalty. As industry experts, we are often asked what are considered to be the best rewards program models and how they are run. There has not been a lot of research done around this topic so we… Continue Reading
As a practice leader, determining whether or not your online marketing is making a difference for your practice can seem like a daunting task. However, there are a few simple benchmarks you can use to measure success and decide if your online marketing efforts are working, or perhaps need a little more attention. In today’s blog, CEO Ryan Miller covers… Continue Reading
How to determine the best review sites for a practice is one of the most common questions in the world of online medical marketing. You want to cultivate reviews where they are likely to have the most impact, and focusing your effort on those platforms will prove to be the most beneficial to your online reputation. In this month’s blog… Continue Reading
Your online reputation is your brand’s trademark, and you work hard to earn positive patient reviews. And while it’s important to monitor and encourage this type of feedback, many practices don’t realize the important rules and regulations surrounding these practices. In this month’s blog post, CEO Ryan Miller discusses the strict (and important) regulations around maintaining a positive online reputation,… Continue Reading
Email marketing is a cost-effective and immediate vehicle for actively communicating with clients and prospects. To put it simply: the bigger your list grows, the less you pay per email distribution. And any effort you put into securing email marketing permission from your existing clientele can pay off in a big way in the months and years ahead. In part… Continue Reading
As a medical practice leader or marketing manager it could be easy to take something as mundane as email marketing for granted. Your clinic or spa’s email marketing may be running smoothly, but how would you know? Read on, or watch the video, for six simple tests you can run to gauge how well your email marketing stacks up against… Continue Reading
While special pricing can be attractive to patients, too many discounts and deals can actually be detrimental to your practice’s business strategy. In the latest installment of our Industry Expert Series, Karen Zupko shares her advice and provides examples of appropriate price incentives and how to integrate them into your medical practice.