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Your Communication & Marketing Game Plan to Emerge Stronger After Shelter

With the initial shock of the pandemic behind us, many elective medical practices have had the opportunity to catch their breath and look to the future. In this webinar Etna Interactive’s CEO, Ryan Miller, guides practice leaders through 5 steps that will help ensure an appropriate and timely response today and through the next three months. Related Links: Guides: DIY… Continue Reading

Resources for Elective Medical Clinic Leaders Responding to COVID-19

From forced closures to cash flow management, human resources issues to equipment shortages, crisis management to marketing…there’s no end to the new challenges elective medical clinic leaders are facing as a result of COVID-19. We’ve compiled here numerous resources from our trusted partners and across the Web. Finance, Human Resources & Practice Management BSM Webinar Series: Navigating Your Business Through… Continue Reading

A Practical Guide to Offering Virtual Medical Appointments

For medical clinics considering offering virtual appointments to their patients, there are just a few practical hurdles to jump. In this 4-minute video, we’ll walk you through the 3 steps every clinic should take to not only prepare but ensure patients are protected. Webinar Transcription: Hi there. It’s Ryan Miller with Etna Interactive, and we’ve been getting a ton of… Continue Reading

The Future of Elective Medical Marketing Online: 4 Ways to Future-Proof Your Practice

Follow along with CEO Ryan Miller as he discusses four predictions for the future of elective medical marketing online, each followed with helpful tips and advice to ensure that you are prepared with how to best support your practice when the time comes. Video Transcription Welcome back, Ryan Miller again with Etna Interactive and we’re going to be doing one… Continue Reading

Google’s New Medical Morality: The Ban on Advertising for Speculative and Experimental Medical Treatments

Recently, the medical industry experienced a huge change to pay-per-click advertising on Google relative to what are being considered speculative and experimental medical treatments. In this month’s blog, CEO Ryan Miller discusses what this new policy entails and answers some of the most common questions resulting from this new ban on advertising. Whether you are currently advertising or not, learn… Continue Reading

Photo Gallery Optimization: A boast, an epiphany and a spoiler

Follow along as Etna Interactive CEO, Ryan Miller walks us through metrics we’ve seen from new software we are proud to be offering the industry, DIY tips for photo gallery optimization, and a hint at what you can expect from us in the future when it comes to taking your galleries to the next level. Video Transcription Hi again, it’s… Continue Reading

Overcoming Marketing Anxiety to Successfully Market Your Practice

In this podcast, our own Ryan Miller is interviewed by Dr. Edwin Williams – facial plastic surgeon, speaker, and educator. Dr. Williams shares the keys to marketing success for his practice and asks the pressing questions doctors have about the complexities of using online marketing to grow their practices. Ryan provides tried and true guidance on the ins and outs… Continue Reading

SLO Summit Series Inaugural Workshop Helps You “Manage Up”

Think about the hierarchy of your relationships at work. Where is most of your time and energy spent? For most people, it is reporting to people above them rather than having people report to them. If you’d like to get the most out of your working relationship with your supervisor, we’ve got a workshop for you. Developing a highly effective… Continue Reading

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