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Here's your chance to learn something new.

Everything you need to know about why you should be running pay-per-click ads on social media and Google during shelter-in-place

Why You Should be Running Facebook & Google Ads Right Now

Social media platforms play a critical role in keeping us informed, entertained, and, most importantly, connected. With COVID-19’s shelter-in-place orders and social distancing mandates, this has never been more true. With just about everyone embracing social media as their go-to source for both personal communication and updated business information, the time is ideal for your elective medical practice to use… Continue Reading

Your Communication & Marketing Game Plan to Emerge Stronger After Shelter

With the initial shock of the pandemic behind us, many elective medical practices have had the opportunity to catch their breath and look to the future. In this webinar Etna Interactive’s CEO, Ryan Miller, guides practice leaders through 5 steps that will help ensure an appropriate and timely response today and through the next three months. Related Links: Guides: DIY… Continue Reading

Online Marketing Support for Elective Medicine

Helpful tools for keeping your practice strong in uncertain times. COVID-19 and its repercussions pose a number of challenges for elective medical practices. Weathering such an unsteady climate—and even coming out stronger than before—is a matter of being agile, educated, and connected to those around you who are ready and willing to help. As part of Etna Interactive’s commitment to… Continue Reading

Resources for Elective Medical Clinic Leaders Responding to COVID-19

From forced closures to cash flow management, human resources issues to equipment shortages, crisis management to marketing…there’s no end to the new challenges elective medical clinic leaders are facing as a result of COVID-19. We’ve compiled here numerous resources from our trusted partners and across the Web. Finance, Human Resources & Practice Management BSM Webinar Series: Navigating Your Business Through… Continue Reading

A Practical Guide to Offering Virtual Medical Appointments

For medical clinics considering offering virtual appointments to their patients, there are just a few practical hurdles to jump. In this 4-minute video, we’ll walk you through the 3 steps every clinic should take to not only prepare but ensure patients are protected. Webinar Transcription: Hi there. It’s Ryan Miller with Etna Interactive, and we’ve been getting a ton of… Continue Reading

The Future of Elective Medical Marketing Online: 4 Ways to Future-Proof Your Practice

Follow along with CEO Ryan Miller as he discusses four predictions for the future of elective medical marketing online, each followed with helpful tips and advice to ensure that you are prepared with how to best support your practice when the time comes. Video Transcription Welcome back, Ryan Miller again with Etna Interactive and we’re going to be doing one… Continue Reading

Google’s New Medical Morality: The Ban on Advertising for Speculative and Experimental Medical Treatments

Recently, the medical industry experienced a huge change to pay-per-click advertising on Google relative to what are being considered speculative and experimental medical treatments. In this month’s blog, CEO Ryan Miller discusses what this new policy entails and answers some of the most common questions resulting from this new ban on advertising. Whether you are currently advertising or not, learn… Continue Reading

Photo Gallery Optimization: A boast, an epiphany and a spoiler

Follow along as Etna Interactive CEO, Ryan Miller walks us through metrics we’ve seen from new software we are proud to be offering the industry, DIY tips for photo gallery optimization, and a hint at what you can expect from us in the future when it comes to taking your galleries to the next level. Video Transcription Hi again, it’s… Continue Reading

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