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Stacking the Odds In Your Favor: Mathematics of Paid Media

When it comes to marketing your business online, paid media is more important now than ever. Platforms such as Google, Facebook, YouTube, and even Google Maps are reducing the amount of organic traffic and increasing the amount of paid traffic. What does this mean for your business? Ultimately, it means that paying for some of your traffic is inevitable. Businesses… Continue Reading

Responding to Online Doctor Reviews

Online reviews are today’s word-of-mouth — and they stick around, good or bad. With that in mind, each and every review of your practice (positive or negative) deserves a thoughtful response. In elective healthcare, crafting appropriate responses to online feedback can be a little tricky, so it’s especially important to equip your staff to handle patient reviews well. In this video, CEO Ryan Miller discusses… Continue Reading

Who Was John Wanamaker?

At first glance, the connection between a 19th century postmaster general and our digital marketing agency may not be clear. But John Wanamaker— the face of our 2018 marketing campaign—was also an advertising pioneer and a paragon of business savvy. Before he was appointed United States Postmaster General, John Wanamaker, the son of a rural Pennsylvania brickmaker, opened Wanamaker’s—Philadelphia’s first… Continue Reading

Smart Practices Track Their Calls

Did you know? Online leads are more likely to pick up the phone and call a medical practice over using email. That means it’s really important to understand as much as you can about what’s going well during those phone calls — and what could be improved. That’s where call tracking comes into play. Call tracking gives you a way to analyze… Continue Reading

Arizona Medical Marketing Laws

It appears that Arizona makes it a little tricky for physicians thinking of marketing medical services. Not only must the physician himself avoid engaging in false, fraudulent, deceptive, or misleading advertising, he also must ensure his staff, employer, or representatives advertise in an appropriate manner. This might create additional risk for a surgeon who delegates his healthcare PR and marketing… Continue Reading

Texas Medical Marketing Laws

A big state like Texas deserves a big statute on medical marketing, right? Well, the Lone Star State really delivered with this collection of rules on healthcare PR and marketing. While the regulations are long, they are very clear about what physicians need to do to stay on the right side of the law, offering a refreshing amount of certainty… Continue Reading

Hawaii Medical Marketing Laws

Though Hawaii is such an unusual and spectacular state, healthcare PR and marketing restrictions in Hawaii seem to be a lot like those on the mainland. Medical websites there need to avoid false, fraudulent, or deceptive advertising, which is never a hard thing for us to achieve for our clients. For more nuances of Hawaii medical marketing law, make sure… Continue Reading

Florida Medical Marketing Laws

As you can see when you view Florida’s administrative code and statutes (see the reference citations below), the Sunshine State has passed extensive regulations of medical marketing campaigns. The rulemakers seem particularly concerned with making sure a physician claiming to be “board-certified” has received certification from a reputable board, and also that physicians appropriately use healthcare PR and marketing referral… Continue Reading

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