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Monthly Archives: March 2013

South Carolina

South Carolina practitioners who engage in medical marketing must take care not to deceive the public though dishonorable, unethical, or unprofessional conduct. It might be the case that “honest mistakes” will be tolerated by the South Carolina Board of Medical Examiners, but for all the details you need to know about complying with medical marketing laws relevant to you, make… Continue Reading

Rhode Island

The smallest state, Rhode Island also appears to have one of the smallest statutes regarding healthcare PR and marketing. Its key idea: strongly discourage physicians from advertising that deceives the public. Before moving forward with your marketing plans, be sure to consult with your legal counsel to understand how all relevant laws affect you. More Information VISIT THE WEBSITE Oversight… Continue Reading

Pennsylvania

Like legislators in most other states, Pennsylvania legislators want to make sure that physicians do not engage in healthcare advertising that deceives the public, whether the deception was intended by the physician or not. For a complete review of your medical marketing materials for compliance with Pennsylvania law, be sure to contact your legal counsel. More Information VISIT THE WEBSITE… Continue Reading

Oregon

Like many states, the Oregon legislature doesn’t appear to want physicians marketing medical services that they claim will cure incurable injuries or diseases. That makes perfect sense. Also, like most other states, they strongly encourage physicians to take the time to ensure their advertising is not false or misleading. For a comprehensive review of your medical marketing responsibilities, you should… Continue Reading

Oklahoma

Oklahoma uses some unusual language in its medical marketing statute, barring “grossly untrue” statements in healthcare advertising, but its intent appears to be largely the same as statutes from other states: making sure the public does not become deceived about medical procedures. Talk with your legal counsel in more detail to ensure you are complying with all relevant medical marketing… Continue Reading

Ohio

Ohio seems to do a great job of defining exactly what “false, fraudulent, deceptive, or misleading statements” mean in the healthcare PR and marketing context. Physicians in Ohio should have a pretty good idea what statements are appropriate on their medical website, especially when they consult with their legal counsel, which is essential before engaging in any advertising activity. More… Continue Reading

North Dakota

Like many other states, North Dakota may impose discipline on a physician for healthcare PR and marketing that is untrue or deceptive. For a complete assessment of the medical marketing laws that apply to your practice and what you need to do to comply with them, be sure to consult your legal counsel. More Information VISIT THE WEBSITE Oversight Body:… Continue Reading

North Carolina

Practitioners in North Carolina appear to be forbidden from advertising that they perform medical services in an area they haven’t been trained in. This could raise an issue regarding doctors who hold themselves out as “cosmetic surgeons” even though they have received no formal training in cosmetic surgery techniques, but we’ll leave that legal interpretation to an attorney in the… Continue Reading

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