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Monthly Archives: March 2013

Iowa

Iowa physicians may be subject to discipline if their medical marketing contains untruthful or improbable statements. These practitioners should protect their license by consulting with legal counsel and making sure their healthcare PR and marketing comply with Iowa’s rules. More Information VISIT THE WEBSITE Oversight Body: Iowa Board of Medical Examiners Reference Citation: IA ADC 653-23.1(272C) Selected Excerpt: 653-23.1(272C) Grounds… Continue Reading

Indiana

When designing medical websites in Indiana, we need to be mindful of the code section that imposes disciplinary sanctions on practitioners who advertise in a false or misleading manner. We’d never put out anything false or misleading on purpose, and we work with our clients to double check the accuracy of all our medical website designs. For a complete overview… Continue Reading

Illinois

At least until the end of 2008, it was illegal for Illinois licensees to use testimonials when marketing medical services. Other healthcare PR and marketing restrictions in the state include a detailed list of permissible subjects to be included in advertising (see ยง 26(1) below). Of course, health professionals must seek legal counsel to provide review and guidance on all… Continue Reading

Idaho

Medical website design in the Gem State requires a review of the state’s medical marketing laws. Idaho’s code imposes discipline on licensees who engage in unethical advertising, with some helpful examples of what this means. Before you advertise healthcare services that would be covered under Idaho’s laws, be sure to consult with legal counsel to ensure you have all bases… Continue Reading

District of Columbia

For physicians thinking of marketing medical services in Washington, D.C., the District has a few laws you and your legal counsel need to be aware of. Practitioners are subject to discipline if they use their license fraudulently or deceptively, which almost surely includes engaging in fraudulent healthcare advertising, though for specifics, be sure to talk with your attorney about your… Continue Reading

Delaware Medical Marketing Laws

Delaware gives a unique challenge to those of us in the business of designing medical websites. Its code sanctions a practitioner who advertises in an unethical or unprofessional manner. Could there be more a mushy term than “unprofessional”? Delaware physicians must be sure to talk with their legal counsel to learn more about how to comply with Delaware’s medical marketing… Continue Reading

Eight Ways to Promote Your Business This Weekend

Every so often I’ll find a little spare time during the weekend and get to thinking about my online marketing. What can I do with just a few hours that will make a difference in the success of my online marketing efforts? It always gets us excited when one of our clients asks what they can do themselves to make… Continue Reading

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