Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
In Iowa, physicians may be subject to disciplinary action if their medical marketing or advertising contains untruthful, misleading, or improbable statements. Before moving forward with any medical marketing initiatives, physicians should consult with qualified legal counsel to ensure their advertising complies with applicable Iowa laws and regulations. More Information medical marketing with your legal counsel... Continue Reading
Indiana's medical advertising rules identify false or misleading advertising as a potential basis for disciplinary sanctions. Medical practices should review website copy, digital ads, and other patient-facing content carefully to help ensure claims are accurate, clear, and not likely to mislead patients. Medical marketing rules can vary by state, provider type, and service. For a... Continue Reading
At least until the end of 2008, it was illegal for Illinois licensees to use testimonials when marketing medical services. Other healthcare PR and marketing restrictions in the state include a detailed list of permissible subjects to be included in advertising (see § 26(1) below). Of course, health professionals must seek legal counsel to provide... Continue Reading
Medical website design in the Gem State requires a review of the state's medical marketing laws. Idaho's code imposes discipline on licensees who engage in unethical advertising, with some helpful examples of what this means. Before you advertise healthcare services that would be covered under Idaho's laws, be sure to consult with legal counsel to... Continue Reading
For physicians thinking of marketing medical services in Washington, D.C., the District has a few laws you and your legal counsel need to be aware of. Practitioners are subject to discipline if they use their license fraudulently or deceptively, which almost surely includes engaging in fraudulent healthcare advertising, though for specifics, be sure to talk... Continue Reading
Delaware gives a unique challenge to those of us in the business of designing medical websites. Its code sanctions a practitioner who advertises in an unethical or unprofessional manner. Could there be more a mushy term than "unprofessional"? Delaware physicians must be sure to talk with their legal counsel to learn more about how to... Continue Reading
Along with the redesign of the Etna blog, graphics were needed to represent abstract topics from Google SEO to online product launches. Instead of using an assortment of stock photography, flat icon or symbol graphics similar to those used elsewhere on the site were opted for. From direct, text driven graphics to metaphors and playful... Continue Reading
Every so often I'll find a little spare time during the weekend and get to thinking about my online marketing. What can I do with just a few hours that will make a difference in the success of my online marketing efforts? It always gets us excited when one of our clients asks what they... Continue Reading
