Monthly Archives: March 2013

New Mexico

New Mexico's medical advertising rules identify deceptive or anonymous advertising as unprofessional or dishonorable conduct. While the cited rule is brief, medical practices should still review their marketing for accuracy, transparency, and clear identification of the practice or provider. Medical marketing rules can vary by state, provider type, and service. For a full assessment of... Continue Reading

New Jersey

Healthcare providers in New Jersey must ensure their marketing does not include any false, misleading, or deceptive statements or omit important information that could impact a patient’s decision-making. The Garden State has grown quite a thicket of medical marketing regulations, and under New Jersey law, advertising that misrepresents material facts or creates a misleading impression... Continue Reading

New Hampshire

New Hampshire's medical advertising rules address statements that may deceive or mislead the public, as well as advertising claims of professional superiority. Medical practices should review marketing language carefully to ensure claims are accurate, supportable, and not likely to create unrealistic expectations. Medical marketing rules can vary by state, provider type, and service. For a... Continue Reading

Nevada

Las Vegas may be the land of unrealistic expectations, but Nevada legislators appear to be working hard to keep overstatement and extravagance out of medical marketing. Medical website design in Nevada needs to take care not to publish false claims or claims of professional superiority. Of course, you should always clear your advertising with your... Continue Reading

Nebraska

Nebraska may be a little more forgiving than other states, with laws that appear to require that a physician's healthcare marketing be so misleading or fraudulent that it resulted in a conviction before the practitioner's license becomes jeopardized. For an individualized assessment of your marketing's compliance with Nebraska law, contact your legal counsel. More Information... Continue Reading

Montana

Healthcare providers in Montana must ensure their marketing does not include any false, misleading, or deceptive claims about their services, qualifications, or results. Montana may be big sky country, but the sky's not the limit. Under Montana law, advertising that could deceive, defraud, or harm the public may be considered unprofessional conduct. While this guidance... Continue Reading

Missouri

The Show Me State wants physicians to show them that their VISIT THE MISSOURI DIVISION OF PROFESSIONAL REGISTRATION Oversight Body: Missouri State Board of Registration for the Healing Arts Reference Citation: V.A.M.S. 334.100 Selected Excerpt: Denial, revocation or suspension of license, alternatives, grounds for--reinstatement provisions. (...) 2. The board may cause a complaint to be... Continue Reading

Mississippi

There are quite a few regulations governing healthcare PR and marketing in Mississippi. Some of the most interesting regulations on healthcare marketing are the requirements that doctors identify themselves as M.D.s, D.O.s, and D.P.M.s, that testimonials be accompanied by specific disclaimers, and that no comparisons to other physicians can be made unless they can be... Continue Reading

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