Yearly Archives: 2013

Oklahoma

Oklahoma's medical advertising rules identify certain misleading medical business advertising as unprofessional conduct, including statements that are grossly untrue or improbable and calculated to mislead the public. Medical practices should review marketing claims carefully to ensure they are accurate, supportable, and not likely to create unrealistic expectations. Medical marketing rules can vary by state, provider... Continue Reading

Ohio

Ohio’s medical advertising rules address false, fraudulent, deceptive, or misleading statements in the solicitation of or advertising for patients. The statute also explains that misleading statements may include misrepresentations of fact, omissions of material facts, false expectations of favorable results, or claims likely to cause misunderstanding. Medical marketing rules can vary by state, provider type,... Continue Reading

North Dakota

North Dakota's medical advertising rules identify untrue or deceptive advertising for the practice of medicine as grounds for disciplinary action. Medical practices should review advertising and patient-facing content carefully to ensure claims are accurate, clear, and not misleading. Medical marketing rules can vary by state, provider type, and service. For a full assessment of the... Continue Reading

North Carolina

Practitioners in North Carolina appear to be forbidden from advertising that they perform medical services in an area they haven't been trained in. This could raise an issue regarding doctors who hold themselves out as "cosmetic surgeons" even though they have received no formal training in cosmetic surgery techniques, but we'll leave that legal interpretation... Continue Reading

New Mexico

New Mexico's medical advertising rules identify deceptive or anonymous advertising as unprofessional or dishonorable conduct. While the cited rule is brief, medical practices should still review their marketing for accuracy, transparency, and clear identification of the practice or provider. Medical marketing rules can vary by state, provider type, and service. For a full assessment of... Continue Reading

New Jersey

Healthcare providers in New Jersey must ensure their marketing does not include any false, misleading, or deceptive statements or omit important information that could impact a patient’s decision-making. The Garden State has grown quite a thicket of medical marketing regulations, and under New Jersey law, advertising that misrepresents material facts or creates a misleading impression... Continue Reading

New Hampshire

New Hampshire's medical advertising rules address statements that may deceive or mislead the public, as well as advertising claims of professional superiority. Medical practices should review marketing language carefully to ensure claims are accurate, supportable, and not likely to create unrealistic expectations. Medical marketing rules can vary by state, provider type, and service. For a... Continue Reading

Nevada

Las Vegas may be the land of unrealistic expectations, but Nevada legislators appear to be working hard to keep overstatement and extravagance out of medical marketing. Medical website design in Nevada needs to take care not to publish false claims or claims of professional superiority. Of course, you should always clear your advertising with your... Continue Reading

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