New research reveals exactly where a doctor’s reputation is at risk online and sheds light on the smartest strategies to protect your good name. In this 60-minute webinar, host and moderator Ryan Miller talks to 3 industry experts to discover where your practice’s unexpected reputation risk is concentrated — and how to avoid it.
- Ryan Miller, Etna Interactive, host and moderator
- Tom Seery, RealSelf
- Marie Olesen, RealPatientRatings®
- Glenn Morley, KarenZupko & Associates, Inc.
Qualitative Analysis of Online Complaints
Ryan sets the stage by examining the results of a study, conducted by Etna, which sorted the content of 100 aesthetic clinics’ online reviews into 4 categories. The results may surprise you.
Insights From the Frontlines of Consumer Reviews
Next, RealSelf founder Tom Seery highlights data-driven insights to help guide your practice’s approach to online ratings.
How the Voice of Your Patient Drives Revenue and Impacts Reputation
With a focus on driving indifferent patients to becoming highly satisfied patients, Marie Olesen, founder of RealPatientRatings®, outlines some of the key motivators of patient satisfaction.
Aesthetic Practice Service Implementation Secrets
Finally, Glenn Morley, consultant at KarenZupko & Associates, Inc., provides actionable advice on how to improve your practice’s communication strategy with both current and prospective patients.