Etna Interactive

Secrets That Will Save Your Reputation

New research reveals exactly where a doctor’s reputation is at risk online and sheds light on the smartest strategies to protect your good name. In this 60-minute webinar, host and moderator Ryan Miller talks to 3 industry experts to discover where your practice’s unexpected reputation risk is concentrated — and how to avoid it.

  • Ryan Miller, Etna Interactive, host and moderator
  • Tom Seery, RealSelf
  • Marie Olesen, RealPatientRatings®
  • Glenn Morley, KarenZupko & Associates, Inc.

Qualitative Analysis of Online Complaints

Ryan sets the stage by examining the results of a study, conducted by Etna, which sorted the content of 100 aesthetic clinics’ online reviews into 4 categories. The results may surprise you.

Insights From the Frontlines of Consumer Reviews

Next, RealSelf founder Tom Seery highlights data-driven insights to help guide your practice’s approach to online ratings.

How the Voice of Your Patient Drives Revenue and Impacts Reputation

With a focus on driving indifferent patients to becoming highly satisfied patients, Marie Olesen, founder of RealPatientRatings®, outlines some of the key motivators of patient satisfaction.

Aesthetic Practice Service Implementation Secrets

Finally, Glenn Morley, consultant at KarenZupko & Associates, Inc., provides actionable advice on how to improve your practice’s communication strategy with both current and prospective patients.

Contact info:

Tom Seery

Email: [email protected]
Phone: 206-624-9357

Marie Olesen

Email: [email protected]
Phone: 800-267-1228

Glenn Morley

Email: [email protected]
Phone: 312-642-5616

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