Yearly Archives: 2014

Etna Interactive

Looking Back to See the Future: Google Rankings in 2015

It often seems that the criteria for ranking well on search engines (Google in particular) changes so fast that it is impossible to keep up. How do you know what will get you to the top and keep you there, and how do you know what tactic might be penalized next and get you in... Continue Reading

Etna Interactive

Advanced Online Marketing & Prioritizing Channel Deployment

Everyone wants higher search engine rankings for his or her practice. That's the goal of online marketing isn't it? Fixating on rankings has caused many practice leaders to forget that, at the end of the day, the real measure of success is how many new patients you attract to your practice from your online efforts.... Continue Reading

Etna Interactive

Strategic Planning and the Medical Practice

2015 is right around the corner ... do you have your plan in place to be more successful in the new year? This hourlong webinar will explore: Effective approaches to develop your strategic plan How to capture critical insights and assess competitive forces Ways to align your team and your objectives Tools to assure plan... Continue Reading

Etna Interactive

8 Things I Learned in a Newsroom That Apply to Social Media

As someone who spent the first 8 years of my career working in a couple of (fantastic) TV newsrooms, I feel fortunate to have landed in social media marketing. That's because it offers many of the same characteristics I loved about news, as well as a constant stream of opportunities to learn something new. Each... Continue Reading

Etna Interactive

Reputation Management: Beyond 5 Stars

Online reputation is more important than ever in elective medicine. One study showed that 88% of consumers trust online reviews as much as personal recommendations. And according to Google, checking doctor reviews online is now almost as popular as checking restaurant reviews. Watch this webinar to learn how you can protect your online reputation and... Continue Reading

Etna Interactive

Penguin and Your Practice

First released in April 2012, Penguin reduces rankings of sites that violate rules and manipulate links. It was last updated in May and October of 2013, so we can expect to see an update coming soon. And, the next update may hit hard. Millions of site owners have identified low-quality sites using the "disavow" tool,... Continue Reading

Etna Interactive

Moving From Free to Fee Consultations … It’s Profitable

This 45-minute webinar, hosted by Etna Interactive President Ryan Miller and presented by KarenZupko & Associates, Inc., President Karen Zupko, will help you decide whether or not to charge a consultation fee. At Etna Interactive we share Karen's philosophy that your time is valuable. We've challenged Karen to share her best advice on how to... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.