In the medical marketing industry, social media is more important than ever. More and more patients are utilizing social platforms to learn about medical practices and directly interact with doctors and their staff. If social media is a part of your practice’s marketing plan, there are some aspects of your social media that can directly influence your business’ success.
In this video, Lauren Green discusses three different measures that you can use to help determine the success of your social media marketing efforts.
1. Follower trends: Is your audience growth steady?
2. Post reach and engagement ratio: Are you creating quality content?
3. Referral traffic: Are your marketing efforts sending visitors to your website?