Monthly Archives: March 2018

Google & Page Speed: Are You Racing Your Way Off Google’s First Page?

Google recently announced that starting in July, page speed will determine your site's mobile ranking. Why? Google wants to make sure that mobile searchers have the best possible user experience. Fortunately, this change will only affect the slowest websites, so many practices won't be impacted. Will my rankings be affected? Here's how to be sure you're safe from this... Continue Reading

Georgia

If you read medical websites from Georgia, they might seem a little dull. That might be because physicians there have to be careful not to make "flamboyant or extravagant claims" regarding their expertise. But like all our medical website designs, we have the same goal for our Georgia clients: conveying a truthful and tasteful representation... Continue Reading

Wyoming

Nothing out of the ordinary in Wyoming's medical marketing requirements-just the usual concern shared by most states that physicians must not engage in false or misleading advertising. Be sure to discuss your medical marketing plans with your legal counsel so that you know you are following all relevant laws. More Information Oversight Body:... Continue Reading

New York

New York State does not allow the use of testimonials in healthcare advertising, a restriction we are constantly keeping in mind when marketing medical services for our Empire State clients. We also encourage our clients to follow 27(c)(i) closely, making sure to retain any old versions of their site for the required period. To understand how all... Continue Reading

California

There's good reason that California is known as the King of Regulation in many legal circles. Its code sections on healthcare marketing alone are almost 3,000 words long. Have your legal dictionary handy when you discuss potential medical marketing issues in California with your legal counsel. Before you and your attorney dive too deep into... Continue Reading

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