Why Starting Your PPC Campaigns Early Matters for Peak Season
In this video, Etna Interactive CEO Ryan Miller explains why elective healthcare practices that rely on... Continue Reading
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Yearly Archives: 2026
How AI Is Changing How Patients Choose Doctors in 2026
AI is changing how patients choose doctors in 2026, with 47% of surveyed U.S. patients reporting that they have used AI to research medical providers, up from 31% in 2025. Patients are increasingly turning to platforms like ChatGPT, Google AI Overviews, and Perplexity for doctor recommendations. As AI influences provider selection, medical practices must prioritize... Continue Reading
Nurturing Your Next New Patient
In this video, Etna Interactive CEO Ryan Miller discusses how elective healthcare practices should structure their follow-up on new patient inquiries. As patient expectations for fast response keep rising, having a defined, staff-wide standard for lead follow-up has become as important as generating the patient leads themselves.... Continue Reading
More Content Is Easy. Better Content Takes Judgment.
AI has made content faster and easier to produce, but more content does not automatically mean better visibility. Learn how medical and aesthetic practices can evaluate what is worth creating, when to update existing content, when a supporting blog makes sense, and how expert insight, patient-focused information, and ongoing maintenance can turn a polished draft into a stronger content strategy.... Continue Reading
Structured Data and Schema Markup for AI Search: What Practices Need To Know
Patients increasingly form their first impression of a practice from an AI-generated answer, rather than from a webpage they click through to read. Google's AI Overviews, ChatGPT, Claude, and other AI search tools summarize, compare, and recommend providers using information they can access and interpret across the web. Clear, well-organized information makes it easier for... Continue Reading
Local Service Ads vs. Paid Search: Key Differences for Healthcare Practices
Patients don't wait to ask their friends for a provider recommendation anymore. They search Google or ask AI. For elective healthcare practices, this shift raises a real question: Which ad format actually gets you in front of the right patient at the right moment? Local Service Ads and traditional... Continue Reading
AI Search Doesn’t Rank, It Characterizes
In this video, Etna Interactive CEO Ryan Miller, discusses how to monitor your practice's visibility in AI Search. As patients increasingly turn to tools like ChatGPT, Google's AI Overviews, Claude, and Perplexity for provider recommendations, tracking "share of voice" has become just as important as monitoring traditional search rankings. Follow along to learn the difference... Continue Reading
Etna Interactive Is Now Fully Remote
Etna Interactive now operates as a fully remote healthcare marketing agency, serving clients across North America with the same strategic guidance, creative support, and client-focused service our partners know and rely on. For Etna, this transition is a natural evolution of how our team already works with medical and aesthetic practices. Our support has never... Continue Reading
