While medical professionals grapple with the ethics of sharing plastic surgery videos on social media we can help you address two of the more common questions about social videos and medicine — “What kind of video should we create?” And, “Can you share examples of great DIY social videos in elective medicine?”
Live Treatment
Dr. David Reath combines myth-busting and live treatment (on himself) in this popular social video.
FAQs
Dr. David Mabrie of Mabrie Facial Institute shares advice on how to reduce swelling after filler injections.
Before-and-After Spotlight
Dr. David Stoker of Stoker Plastic Surgery does a great job of highlighting real patient transformations.
Behind the Scenes
This popular video takes the viewer through a day in the life of Dr. Robert Shenker.
Solutions
The Wall Center provides helpful patient instructions for stretching after breast augmentation.
Product Launch
La Jolla Cosmetic Surgery Centre promotes the availability of Motiva breast implants.
Community Involvement
Parker Center raises awareness of Alzheimer’s Disease and discusses their partnership with Alzheimer’s NJ.
Great Videos Deserve Great Strategy
There’s no doubt: compelling videos are a great marketing tactic for plastic surgeons and medical spas. They can stop the scroll, spark engagement, and build trust. But even the most stunning content needs strategic support to go beyond your core followers.
On social media, a well-crafted video can perform well organically—especially when it’s authentic, informative, or visually striking. But if your goal is to expand reach, attract new patients, or build long-term brand equity, video alone won’t do the heavy lifting.
Without optimization and promotion, even your best videos:
- Reach only a fraction of your potential audience
- Disappear quickly in fast-moving social feeds
- Miss out on search engine visibility
- Can’t drive sustained website traffic or conversions
How To Maximize the Impact of Your Videos
To ensure your videos reach and resonate with a wider audience, pair strong content with smart strategy:
1. Optimize for Search & Discovery
- Add keyword-rich titles, captions, and descriptions so your videos can be found on YouTube, Google, and your own website.
- Include transcripts to make your content more accessible and indexable by search engines.
- Use clear calls to action (CTAs) to guide viewers to the next step, whether it’s booking a consultation or learning more.
2. Extend Visibility Beyond Social
- Feature videos on key pages of your website, such as your homepage, procedure pages, and About page.
- Include videos in email campaigns to increase open rates and engagement.
- Use video snippets in blog posts to boost time on page and provide richer content.
3. Boost With Paid Promotion
- Promote high-performing videos through paid advertising platforms like Meta Ads, YouTube Ads, or Google Display to expand reach and attract new patients.
- Retarget website visitors with follow-up video ads to keep your practice top of mind.
Take Your Marketing to the Next Level
If you’re interested in exploring our range of digital marketing services, we invite you to get in touch by contacting us online or by phone at (844) 236-7587.
Leave a Comment