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After the Algorithm Update: How Your Practice Should Approach Facebook and Instagram

Mark Zuckerberg recently announced that big changes are coming to Facebook’s news feed. While no one can know exactly what this change will bring, Facebook’s best practices still serve as a good guide. You’ll just need to interact with your followers a little bit differently.

The Bad News.

  • Fewer people will see your posts.
  • Social content will drive less traffic to your website.
  • This may result in a decrease in leads.

The Good News.

  • If you’re using best practices, you’re already one step ahead.
  • Social advertising is still key to reaching new patients.

Overall, businesses who behave more like people are what Facebook and its users want to see.


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