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Category Archives: Marketing

February 11, 2020

Google’s New Medical Morality: The Ban on Advertising for Speculative and Experimental Medical Treatments

Recently, the medical industry experienced a huge change to pay-per-click advertising on Google relative to what are being considered speculative and experimental medical treatments. In this month’s blog, CEO Ryan Miller discusses what this new policy entails and answers some of the most common questions resulting from this new ban on advertising. Whether you are currently advertising or not, learn… Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
January 3, 2020

Overcoming Marketing Anxiety to Successfully Market Your Practice

In this podcast, our own Ryan Miller is interviewed by Dr. Edwin Williams – facial plastic surgeon, speaker, and educator. Dr. Williams shares the keys to marketing success for his practice and asks the pressing questions doctors have about the complexities of using online marketing to grow their practices. Ryan provides tried and true guidance on the ins and outs… Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
November 13, 2019

Google Moves To Block Self-Serving Reviews

  In this month’s blog post, CEO Ryan Miller discusses the latest update at Google and how the search engine is now blocking what are known as self-serving reviews in search results. Read on to find out exactly what is considered a self-serving review and to learn the answers of some common questions that come along with this new policy.… Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
Learn how to improve your Google rankings
September 19, 2019

The #1 Thing Medical Offices Can Do To Improve Google Rankings

  In the ever-changing world of the internet it can feel difficult to keep up with what really matters in terms of where to focus your digital marketing efforts. Here at Etna one of our common sayings is ‘Google is King’ and in this month’s blog post, CEO Ryan Miller breaks down the one critical way you can make sure… Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
A faster, better way to showcase your before and after cases online.
August 21, 2019

Curator B&A: A Faster, Better Way to Showcase Your Before and After Cases Online

Hi again it’s Ryan Miller with Etna Interactive and we’re going to do something today that we don’t do very often in our newsletter which is a little bit of self promotion. I’m really excited to announce the launch of our new software for photo gallery management called Curator B&A. Let’s take you through really quickly some of the features… Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
2019 Online Marketing Benchmarks: See Where You Measure Up
June 14, 2019

2019 Online Marketing Benchmarks: See Where You Measure Up

As a practice leader, determining whether or not your online marketing is making a difference for your practice can seem like a daunting task. However, there are a few simple benchmarks you can use to measure success and decide if your online marketing efforts are working, or perhaps need a little more attention. In today’s blog, CEO Ryan Miller covers… Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
July 10, 2018

Top 10 Trends That Will Transform Your Online Marketing In 2018

 Now that we are about halfway into 2018, we can see 10 distinct trends emerging in the world of online medical marketing. These won’t be just flash-in-the-pan fads so it’s worth putting time, energy, and (everyone’s favorite) dollars towards the 10 themes below.   1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to… Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer
April 27, 2018

Who Was John Wanamaker?

At first glance, the connection between a 19th century postmaster general and our digital marketing agency may not be clear. But John Wanamaker— the face of our 2018 marketing campaign—was also an advertising pioneer and a paragon of business savvy. Before he was appointed United States Postmaster General, John Wanamaker, the son of a rural Pennsylvania brickmaker, opened Wanamaker’s—Philadelphia’s first… Continue Reading

Ryan Miller
Ryan Miller
Chief Executive Officer

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