Etna Interactive
709 Fiero Lane, Suite 43
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San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014
In this month’s blog post, CEO Ryan Miller discusses the latest update at Google and how the search engine is now blocking what are known as self-serving reviews in search results. Read on to find out exactly what is considered a self-serving review and to learn the answers of some common questions that come along with this new policy.… Continue Reading
In the ever-changing world of the internet it can feel difficult to keep up with what really matters in terms of where to focus your digital marketing efforts. Here at Etna one of our common sayings is ‘Google is King’ and in this month’s blog post, CEO Ryan Miller breaks down the one critical way you can make sure… Continue Reading
Hi again it’s Ryan Miller with Etna Interactive and we’re going to do something today that we don’t do very often in our newsletter which is a little bit of self promotion. I’m really excited to announce the launch of our new software for photo gallery management called Curator B&A. Let’s take you through really quickly some of the features… Continue Reading
As a practice leader, determining whether or not your online marketing is making a difference for your practice can seem like a daunting task. However, there are a few simple benchmarks you can use to measure success and decide if your online marketing efforts are working, or perhaps need a little more attention. In today’s blog, CEO Ryan Miller covers… Continue Reading
Now that we are about halfway into 2018, we can see 10 distinct trends emerging in the world of online medical marketing. These won’t be just flash-in-the-pan fads so it’s worth putting time, energy, and (everyone’s favorite) dollars towards the 10 themes below. 1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to… Continue Reading
At first glance, the connection between a 19th century postmaster general and our digital marketing agency may not be clear. But John Wanamaker— the face of our 2018 marketing campaign—was also an advertising pioneer and a paragon of business savvy. Before he was appointed United States Postmaster General, John Wanamaker, the son of a rural Pennsylvania brickmaker, opened Wanamaker’s—Philadelphia’s first… Continue Reading
Did you know? Online leads are more likely to pick up the phone and call a medical practice over using email. That means it’s really important to understand as much as you can about what’s going well during those phone calls — and what could be improved. That’s where call tracking comes into play. Call tracking gives you a way to analyze… Continue Reading
Smart choices online deliver more value to potential patients. Creating online equity for your brand is something that medical practices can work on from day one — and it’s not as lofty a goal as you might think. More than anything, it’s a mindset: approaching online marketing with an eye on the future. For example, when you think about the web content… Continue Reading
