Category Archives: Medical Marketing Laws

Perhaps the most interesting requirement for doctors using medical websites to advertise their services in Massachusetts is the obligation to retain "a complete, accurate, and reproducible version of the audio and visual contents" of the website for a period of three years. The most careful practitioners probably should retain copies of all versions of their... Continue Reading

Maryland has a slightly longer list of healthcare marketing restrictions than most other states, but many of the restrictions simply clarify the requirement that a physician not make misrepresentations. A physician marketing medical services as a specialist in an area of medicine must be sure to comply with the requirements regarding Board certification (.12 B.(10)).... Continue Reading

Very few laws appear to regulate medical marketing in Maine, making medical website design and development work fairly straightforward. Maine is typical of most states, guarding against false, misleading, or deceptive advertising. Consult with your legal counsel to learn the full extent of medical marketing laws that apply to your practice. More Information... Continue Reading

Like many other states, Louisiana disciplines physicians for fraudulent, false, deceptive, or misleading healthcare advertising or communication. Interestingly, the statute also appears to apply to private communications between a doctor and a patient. For a comprehensive assessment of your obligations under the law, make sure you consult with your legal counsel before engaging in marketing... Continue Reading

Like a few other states, Kentucky doesn't allow the use of testimonials in healthcare advertising. Its regulations appear to apply to all types of advertising, including the use of medical websites. To learn about all of the marketing laws that may apply to your practices, be sure to contact your legal counsel. More Information... Continue Reading

Before offering free consultations on their medical websites, Kansas physicians should check to make sure they're following the applicable regulations regarding free offers. The Sunflower State takes seriously the possibility of bait-and-switch advertising, where patients end up being charged for a service they expected to be free. More Information... Continue Reading

Iowa physicians may be subject to discipline if their medical marketing contains untruthful or improbable statements. These practitioners should protect their license by consulting with legal counsel and making sure their healthcare PR and marketing comply with Iowa's rules. More Information... Continue Reading