Etna Interactive
2040 Broad St
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Category Archives: Strategic Consulting

Does Your Front Office Suck?

Pardon me for getting right to the point, but statistically speaking, your front office sucks. It sucks dollars, it sucks opportunities, and it sucks prospective patients away from the practice. Now that I’ve got your attention (and hopefully not offended you), hear me out. I actually took some time to gather data about just how bad things are in the… Continue Reading

Track the Success of Your Site

Last week we talked a bit about the business insights buried in your Web site statistics. Now it’s time to do some more detailed detective work. Your Web stats are a powerful tool for understanding your site’s strengths and weaknesses, but they’re not foolproof, and their biggest limitation is that they are inherently anonymous. Get out the magnifying glass and… Continue Reading

How to Make Sense of Website Statistics

For those of you into integers, marveled by metrics, driven by data (or now, annoyed by alliteration), your Website statistics are virtual goldmines of insight…if you know what to look for. If you haven’t yet spent time looking at your Website statistics, ask your Website host for access. Etna Interactive clients can email [email protected] to request the link to their stats. LiveStats.XSP… Continue Reading

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