Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Category Archives: Strategic Consulting

Is Mobile Marketing Right for Your Practice?

  The way people use the Internet is changing. By 2013, more people will be using mobile phones than PCs to get online. So, yes! It’s time to start adapting your Web presence to serve the mobile user. Your current website, developed for a full-size screen, will still work, but it just won’t be that convenient. We look at what… Continue Reading

Horizons in Online Marketing Part 1 of 6: Concierge Medicine

  In this first of six parts, Etna Interactive explores emerging trends in online medical marketing and strategies your practice can implement today to improve patient care and increase local market advantage. This first segment explores the emergence and evolution of Concierge Medicine and actions to consider today to leverage technology in the service of your patients. The first thing… Continue Reading

What’s a Quick Way to Improve My Search Engine Positions?

What’s a quick way to improve my search engine positions? We are often approached by clients in search of a quick fix to bring more traffic to their websites.  Somewhere along the line they’ve been led to believe that tweaking META tags or resorting to tricks might somehow manipulate the search engines and deliver improved search engine positioning. With over… Continue Reading

Focus on Phones

Just a few weeks ago I sat on hold for 22 minutes while returning a client’s call. 22 minutes and 12 seconds after dialing (I have a call timer on my office phone) I finally gave up and turned to email for my reply. If I had been a potential patient you can bet I would have hung up, in… Continue Reading

Webinar July 8 – Case Studies to Drive Cash Flow

Etna has partnered with Catherine Maley of Cosmetic Image Marketing to produce a truly compelling new Webinar. Just a week away, the Webinar is a one hour session that reveals 6 real-world examples of how marketing can improve your bottom line. In a session entitled How to Keep the Cash Flowing – Case Studies in Elective Surgery, Catherine and I will… Continue Reading

Saving Money on Merchant Services

Like you, my business processes a fair number of high-dollar credit card transactions. Earlier this year I tasked Etna’s office manager with renegotiating the fees we pay for our merchant services. When our old processing company refused to reduce our fees, we decided to find a new provider. The move has saved us 24% on merchant fees and 90% on monthly… Continue Reading

Web Video: What Patients Really Want

Some of the leading medical marketing companies are making fantastic claims about video Web sites, but last week I presented 8 reasons why you should question the value of video. Any successful business person needs to look at any new venture with a healthy dose of skepticism and a good amount of due diligence. Maybe you’ve heard that adding video to… Continue Reading

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