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Category Archives: Strategic Consulting

Double Your Database of Aesthetic Patients within One Year

Contributed by Catherine Maley Your patient database is the most valuable asset you have. When you have a “herd” of aesthetic patients who know, like and trust you and visit only you for their enhancement, you are well on your way to success. At that point, you can pull back on expensive advertising and external events. You can now concentrate… Continue Reading

Tactics to Increase Surgical Caseload: Three steps for plastic & bariatric surgeons to improve lead-to-consult conversion

SUMMARY: This article provides some great ideas to motivate your staff and help them make the most out of every phone and email inquiry by arming them with strategies to schedule more surgical consultations. It doesn’t matter if your medical practice is primarily elective or insurance reimbursed. You will attract more clients and increase your caseload if your staff embraces the… Continue Reading

Does Your Front Office Suck?

Pardon me for getting right to the point, but statistically speaking, your front office sucks. It sucks dollars, it sucks opportunities, and it sucks prospective patients away from the practice. Now that I’ve got your attention (and hopefully not offended you), hear me out. I actually took some time to gather data about just how bad things are in the… Continue Reading

Track the Success of Your Site

Last week we talked a bit about the business insights buried in your Web site statistics. Now it’s time to do some more detailed detective work. Your Web stats are a powerful tool for understanding your site’s strengths and weaknesses, but they’re not foolproof, and their biggest limitation is that they are inherently anonymous. Get out the magnifying glass and… Continue Reading

How to Make Sense of Website Statistics

For those of you into integers, marveled by metrics, driven by data (or now, annoyed by alliteration), your Website statistics are virtual goldmines of insight…if you know what to look for. If you haven’t yet spent time looking at your Website statistics, ask your Website host for access. Etna Interactive clients can email support@etnainteractive.com to request the link to their stats. LiveStats.XSP… Continue Reading

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