Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
I'd like to tell you that our writers love search engine optimization (SEO), but that wouldn't be entirely true. In reality, most good Web copywriters have a love/hate relationship with those pesky keywords. It would be much easier to write eloquent prose without having to incorporate the sometimes-awkward phrases that attract the search engines like... Continue Reading
Even before Apple's Steve Jobs published his "Thoughts on Flash," it was clear to developers around the world that HTML5 would be the markup language underlying the best websites on the Internet for many years to come. The adoption of HTML5 by the most popular modern Web browsers - Internet Explorer 9, Safari, Firefox, Chrome,... Continue Reading
Physicians in Wisconsin need to take care to note the full name of the board that certified them (such as the American Board of Plastic Surgeons) if they claim to be "board certified" in their medical marketing. Also, like most other states, Wisconsin physicians' medical websites must not contain false, misleading, or deceptive advertising. For... Continue Reading
In addition to laws barring false or deceptive advertising, West Virginia also prohibits the use of testimonials in healthcare marketing, on the theory that this advertising method is not in the public interest. It would seem that in the select states that bar testimonials, the concern is that potential patients could be mislead by or... Continue Reading
Washington State is unique in its extensive regulation of physicians' use of the Internet to advertise through medical websites. Some of these Medical Disciplinary Board rules might surprise firms that dabble in medical website design and development, but at Etna Interactive, medical marketing is our specialty and we make sure to stay up to date... Continue Reading
A few of the healthcare advertising restrictions that may come as a surprise to some Virginia surgeons include the requirement to state the full amount of any fee discounts (meaning that saying "free consultations" without more is a code violation) and the requirement to disclose the name of any certifying boards (meaning that saying "board... Continue Reading
Like so many other states, Vermont wants to close its doors to physicians who advertise in a deceptive manner. Its medical marketing statute appears to be fairly straightforward, if a little quaint in its language about advertising harming "public morals." For a full assessment of all statutes and regulations that apply to your medical marketing... Continue Reading
Healthcare PR and marketing appears to be governed by few laws in Utah where, like many other states, physicians must not engage in false, misleading, deceptive, or fraudulent communication. The intent of the practitioner doesn't appear to enter into the determination of whether the law was broken, so even the most upstanding Utah physicians should... Continue Reading
