Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
One of my favorite practice managers, Charlie Sheridan of Marina Plastic Surgery, just shared with me new data showing consumers increasingly favor value pricing over trusted brands. Deloitte’s 2013 American Pantry Study, concluded consumers remain... Continue Reading
Wondering about which product generates the most patient referrals? So were we. As a data-driven company, we satisfy our curiosity by gathering information relevant to our clients' needs. That's why we recently surveyed 50 medical practices and asked them which aesthetic medical device or aesthetic pharmaceutical product prompted patients to contact them. The eye-opening results... Continue Reading
For the launch of the new site, a typographic hero graphic was needed to celebrate the company's 10 year anniversary. Exploring a few initial styles, I settled on a calligraphic approach and excitedly broke out my sketchbook, pencils, and calligraphy pens. Following this, its digitization brought challenges but also the ability to freely adjust spacing,... Continue Reading
Before the use of mobile devices was as common as it is now, we would build a website either to be viewed on a desktop computer or to be visited via mobile devices. Yes, you can view the desktop site on your phone, but all of the content is tiny and it's hard to navigate... Continue Reading
Even before Apple's Steve Jobs published his "Thoughts on Flash," it was clear to developers around the world that HTML5 would be the markup language underlying the best websites on the Internet for many years to come. The adoption of HTML5 by the most popular modern Web browsers - Internet Explorer 9, Safari, Firefox, Chrome,... Continue Reading
Physicians in Wisconsin need to take care to note the full name of the board that certified them (such as the American Board of Plastic Surgeons) if they claim to be "board certified" in their medical marketing. Also, like most other states, Wisconsin physicians' medical websites must not contain false, misleading, or deceptive advertising. For... Continue Reading
West Virginia medical advertising rules address false or deceptive advertising and identify several types of advertising that may not be considered in the public interest. The cited rules include restrictions related to testimonials, guarantees of satisfaction or cure, deceptive discounts, sensational or flamboyant advertising, and unsupported claims of professional superiority. Medical marketing rules can vary... Continue Reading
Washington's medical advertising rules identify false, fraudulent, or misleading advertising as unprofessional conduct. Medical practices should review website copy, digital ads, and other patient-facing content carefully to help ensure claims are accurate, clear, and not likely to mislead patients. Medical marketing rules can vary by state, provider type, and service. For a full assessment of... Continue Reading
