Etna Interactive
PO Box 4016
San Luis Obispo, CA 93403-4016
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
The smallest state, Rhode Island also appears to have one of the smallest statutes regarding healthcare PR and marketing. Its key idea: strongly discourage physicians from advertising that deceives the public. Before moving forward with your marketing plans, be sure to consult with your legal counsel to understand how all relevant laws affect you. More... Continue Reading
Like legislators in most other states, Pennsylvania legislators want to make sure that physicians do not engage in healthcare advertising that deceives the public, whether the deception was intended by the physician or not. For a complete review of your medical marketing materials for compliance with Pennsylvania law, be sure to contact your legal counsel.... Continue Reading
Oregon's medical advertising rules address false or misleading statements about a provider's skill, treatment value, or ability to cure certain conditions. The state's statute also identifies representations about curing manifestly incurable conditions as a potential basis for disciplinary action. Medical marketing rules can vary by state, provider type, and service. For a comprehensive review of... Continue Reading
Oklahoma's medical advertising rules identify certain misleading medical business advertising as unprofessional conduct, including statements that are grossly untrue or improbable and calculated to mislead the public. Medical practices should review marketing claims carefully to ensure they are accurate, supportable, and not likely to create unrealistic expectations. Medical marketing rules can vary by state, provider... Continue Reading
Ohio’s medical advertising rules address false, fraudulent, deceptive, or misleading statements in the solicitation of or advertising for patients. The statute also explains that misleading statements may include misrepresentations of fact, omissions of material facts, false expectations of favorable results, or claims likely to cause misunderstanding. Medical marketing rules can vary by state, provider type,... Continue Reading
North Dakota's medical advertising rules identify untrue or deceptive advertising for the practice of medicine as grounds for disciplinary action. Medical practices should review advertising and patient-facing content carefully to ensure claims are accurate, clear, and not misleading. Medical marketing rules can vary by state, provider type, and service. For a full assessment of the... Continue Reading
Practitioners in North Carolina appear to be forbidden from advertising that they perform medical services in an area they haven't been trained in. This could raise an issue regarding doctors who hold themselves out as "cosmetic surgeons" even though they have received no formal training in cosmetic surgery techniques, but we'll leave that legal interpretation... Continue Reading
New Mexico's medical advertising rules identify deceptive or anonymous advertising as unprofessional or dishonorable conduct. While the cited rule is brief, medical practices should still review their marketing for accuracy, transparency, and clear identification of the practice or provider. Medical marketing rules can vary by state, provider type, and service. For a full assessment of... Continue Reading
