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Etna Interactive

New Webinar: How Universal Search & Changes at Google Will Impact Your Practice

You know you need great rankings in Google to reach more new patients. But were you aware that over the last two years Google has been quietly, slowly, changing? As recently as last month Google made major changes that impact your practice. Join Etna Interactive for a live Webinar and learn what the latest developments... Continue Reading

Etna Interactive

Focus on Phones

Just a few weeks ago I sat on hold for 22 minutes while returning a client's call. 22 minutes and 12 seconds after dialing (I have a call timer on my office phone) I finally gave up and turned to email for my reply. If I had been a potential patient you can bet I... Continue Reading

Etna Interactive

3 Approaches to Blog Marketing

We've received more than a few calls recently from clients asking if they should blog. Unfortunately, there is no short or easy answer to that question. While blogging has the potential to benefit almost all clinical practices, there is also a risk that it might damage the reputation of the clinician or the practice. This... Continue Reading

Etna Interactive

Webinar on August 6 – Getting on Google

Anne Cohen, principal at A. Cohen Marketing and Public Relations, called on Etna to develop a new Webinar to answer her clients' most pressing question: How do you get to the top of Google? I've answered that call, and will moderate the session titled Getting on Google this Wednesday, August 6, at 6 pm PDT. I've created the... Continue Reading

Etna Interactive

Webinar July 8 – Case Studies to Drive Cash Flow

Etna has partnered with Catherine Maley of Cosmetic Image Marketing to produce a truly compelling new Webinar. Just a week away, the Webinar is a one hour session that reveals 6 real-world examples of how marketing can improve your bottom line. In a session entitled How to Keep the Cash Flowing - Case Studies in Elective... Continue Reading

Etna Interactive

Saving Money on Merchant Services

Like you, my business processes a fair number of high-dollar credit card transactions. Earlier this year I tasked Etna's office manager with renegotiating the fees we pay for our merchant services. When our old processing company refused to reduce our fees, we decided to find a new provider. The move has saved us 24% on merchant... Continue Reading

Etna Interactive

Web Video: What Patients Really Want

Some of the leading medical marketing companies are making fantastic claims about video Web sites, but last week I presented 8 reasons why you should question the value of video. Any successful business person needs to look at any new venture with a healthy dose of skepticism and a good amount of due diligence. Maybe you've... Continue Reading

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