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The Show Me State wants physicians to show them that their medical marketing is above board - meaning that physicians must avoid false or misleading advertising. And not that it happens very often, but Missouri physicians also must not have a financial interest in any advertising agency that engages in prohibited types of advertising. Be... Continue Reading
There are quite a few regulations governing healthcare PR and marketing in Mississippi. Some of the most interesting regulations on healthcare marketing are the requirements that doctors identify themselves as M.D.s, D.O.s, and D.P.M.s, that testimonials be accompanied by specific disclaimers, and that no comparisons to other physicians can be made unless they can be... Continue Reading
The Minnesota legislature prohibits false or misleading healthcare advertising. The North Star State also prohibits marketing medical services in a way that claims professional superiority. Before you market your services in Minnesota, talk with your legal counsel to ensure your advertising fully complies with state law. More Information... Continue Reading
It appears that the Michigan legislature makes medical website design and development fairly easy, requiring that practitioners avoid using false or misleading advertising. For a comprehensive assessment of the medical marketing laws that apply to your practice, be sure to consult with your legal counsel. More Information VISIT THE WEBSITE Oversight Body: Michigan Board of... Continue Reading
Perhaps the most interesting requirement for doctors using medical websites to advertise their services in Massachusetts is the obligation to retain "a complete, accurate, and reproducible version of the audio and visual contents" of the website for a period of three years. The most careful practitioners probably should retain copies of all versions of their... Continue Reading
Maryland has a slightly longer list of healthcare marketing restrictions than most other states, but many of the restrictions simply clarify the requirement that a physician not make misrepresentations. A physician marketing medical services as a specialist in an area of medicine must be sure to comply with the requirements regarding Board certification (.12 B.(10)).... Continue Reading
Very few laws appear to regulate medical marketing in Maine, making medical website design and development work fairly straightforward. Maine is typical of most states, guarding against false, misleading, or deceptive advertising. Consult with your legal counsel to learn the full extent of medical marketing laws that apply to your practice. More Information... Continue Reading
Like many other states, Louisiana disciplines physicians for fraudulent, false, deceptive, or misleading healthcare advertising or communication. Interestingly, the statute also appears to apply to private communications between a doctor and a patient. For a comprehensive assessment of your obligations under the law, make sure you consult with your legal counsel before engaging in marketing... Continue Reading
