I learned when I was a kid that I'm much more likely to get something if my request is reasonable and I ask politely. That's certainly true of link building. If you read last week's newsletter you know that the goal of link building is to obtain relevant links from trusted sites. So who do... Continue Reading
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When I say the word "links," what first comes to mind? If you're an avid golfer, maybe you have a vision of teeing up on a sunny morning. If style's your thing, maybe you think "cufflinks." But when it comes to your online marketing, links are a crucial component in your efforts to rank well... Continue Reading
Some might say the first rule of Search Marketing is that there are no rules. While the game is indeed ever-changing, there is at least one rule you need to live by: to be successful in online marketing, you must choose the right keyword phrases to target every step of the way – from site planning through... Continue Reading
Last week we talked a bit about the business insights buried in your Web site statistics. Now it's time to do some more detailed detective work. Your Web stats are a powerful tool for understanding your site's strengths and weaknesses, but they're not foolproof, and their biggest limitation is that they are inherently anonymous. Get... Continue Reading
For those of you into integers, marveled by metrics, driven by data (or now, annoyed by alliteration), your Website statistics are virtual goldmines of insight...if you know what to look for. If you haven't yet spent time looking at your Website statistics, ask your Website host for access. Etna Interactive clients can email [email protected] to request the... Continue Reading
Email Marketing Part 4: Connect with Your Readers The fun really starts after you've sketched out your email marketing strategy and developed a plan to build your newsletter subscriber list. Now is your opportunity to design a newsletter template, write the first issue, and get it ready to share with subscribers. Here's an in-depth look.... Continue Reading
Email Marketing Part 2: Set Your Strategy One study found that the average Internet user receives 42 unwanted sales emails every day. How do you stop your email newsletter from getting lumped in with these unwanted emails? It's simple: give your clients a good reason to open your newsletter, and a good reason to keep... Continue Reading