Email Marketing Part 1: Why Email? For those of you who think email marketing is a “no brainer,” think again. Several laws restrict how you can build your subscriber list and what content you can send. Spam filters grow tighter every day, making it tough to get even legitimate email delivered. And every email program displays graphical email differently, so… Continue Reading
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Though its code seems to be pretty standard, Arkansas throws a bit of a wrinkle into healthcare marketing on medical websites by potentially penalizing physicians who advertise the quality of their medical services. Since “quality” is such a vague word, this could make it very difficult to legally highlight your practice’s high levels of care and excellent cosmetic results in… Continue Reading