As you can probably guess, paying for links is very controversial! Search engines want links to be an objective indicator of your site's popularity and value...paying for popularity can hardly be called an "objective" way of attracting inbound links. While it is unlikely that Google or another major search engine would punish you for purchasing...
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Earning something that's truly valuable takes hard work. But earning links from reputable and related sites requires something more. You can't just work hard — you need to be clever and maybe even a little controversial to attract the right kind of attention with high-quality links. Consider this: How many hours did you spend yesterday...
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I learned when I was a kid that I'm much more likely to get something if my request is reasonable and I ask politely. That's certainly true of link building. If you read last week's newsletter you know that the goal of link building is to obtain relevant links from trusted sites. So who do...
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When I say the word "links," what first comes to mind? If you're an avid golfer, maybe you have a vision of teeing up on a sunny morning. If style's your thing, maybe you think "cufflinks." But when it comes to your online marketing, links are a crucial component in your efforts to rank well...
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Some might say the first rule of Search Marketing is that there are no rules. While the game is indeed ever-changing, there is at least one rule you need to live by: to be successful in online marketing, you must choose the right keyword phrases to target every step of the way – from site planning through...
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Last week we talked a bit about the business insights buried in your Web site statistics. Now it's time to do some more detailed detective work. Your Web stats are a powerful tool for understanding your site's strengths and weaknesses, but they're not foolproof, and their biggest limitation is that they are inherently anonymous. Get...
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For those of you into integers, marveled by metrics, driven by data (or now, annoyed by alliteration), your Website statistics are virtual goldmines of insight...if you know what to look for. If you haven't yet spent time looking at your Website statistics, ask your Website host for access. Etna Interactive clients can email [email protected] to request the...
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Email Marketing Part 4: Connect with Your Readers The fun really starts after you've sketched out your email marketing strategy and developed a plan to build your newsletter subscriber list. Now is your opportunity to design a newsletter template, write the first issue, and get it ready to share with subscribers. Here's an in-depth look....
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