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Local Search – Put Your Pin on the Map

The regional battle for first page rankings now involves fighting the Superpowers; national and regional power players occupy more top rankings than ever before.

Expand Your Online Strategy for a Changing Local Landscape

  • How will you improve Web and map rankings when Google detects the searcher’s location?
  • How will you improve Web and map rankings when the search phrase references location?
  • How will you address mobile opportunities?

Place Page Signals

  • Claim and carefully complete your Google Places for Business page with your legal business name, description, photos, and appropriate categories
  • Find and eliminate any duplicate or incorrect Place pages
  • Ensure your name, address, and phone number (NAP) appear authoritative

External Local Signals

  • Claim and ensure consistent NAP for your business on prominent local sites like Yelp, Internet Yellow Pages, etc.
  • Work to eliminate conflicting business listings
  • Cultivate structured (business listings) and unstructured (media coverage, blog posts) “citations” with consistent NAP, especially from local websites

Traditional SEO Signals

  • Use your NAP on each page of your site with Schema markup
  • Cultivate domain authority and inbound links
  • Reference your city and state in your Web page titles

Review Signals

  • Earn “native” reviews on Google+ Local
  • Cultivate reviews on 3rd party websites
  • Work to attract “authority reviewers” and detailed rich text reviews
  • Be consistent

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