I’ve been married for close to 6 years and have truly loved every moment. Even the hard ones. It’s in those hard times that I’ve realized why I married my husband. To this day, and 2 beautiful daughters later, I still call him my best friend.
Working in the ever-changing world of social media, I’ve realized that social media is like being in a marriage. Let’s start with the traditional wedding vow:
I, (name), take you, (name), to be my (wife/husband), to have and to hold from this day forward, for better or for worse, for richer, for poorer, in sickness and in health, to love and to cherish from this day forward until death do us part.
To be able to repeat these vows to someone is nothing short of special. Two people have found each other (maybe it was back in the glory days of college in sign language class like my husband and I) and have chosen to live their lives together.
Next step, let’s read these wedding vows again with the social aspect tied in:
I, (website), take you, (social media), to be my (partner), to have and to hold from this day forward, for better or for worse, for richer, for poorer, in sickness and in health, to love and to cherish from this day forward until death do us part.
Do you see where I’m going with this? When a website and its chosen social media platform combine forces, it’s a duo to be reckoned with. The power of 2 is strong especially when it’s working toward the same end goal. But as many of us learn in marriage, a key lesson is to listen and communicate with each other often. When that is missing, it’s hard to move forward. The same goes for your website and social media efforts.
Just as 2 people are different and may choose to reach their goals in different ways, the same goes for your website and social presence. Your website is the powerhouse. It’s where your potential customers go to vet your business, learn about your business, and hopefully convert into a customer. A potential customer may go to your social channel to learn about your business in a different way. Maybe they want to learn about the “who” behind the business, perhaps through pictures of your staff or behind-the-scenes photos. They want to know the personality or, as I like to say, the “human side” of your business.
When prospects convert into customers from each channel (website and social media), that shows the power of 2.
Marriage isn’t always butterflies and rainbows, but when 2 forces come together, work hard, and know their dual purpose, it helps solidify the road to a successful futu