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Etna Interactive

3 Top Actions for a Viable e-Mail Database

Your list of patient email addresses is already outdated. Half of Americans switch email service providers every year, making e-marketing lists depreciating assets. How can you protect your hard-won, permission-based database? How can you make sure it doesn’t shrink into uselessness? By performing these 3 maintenance tasks. They should be standard procedure in any practice... Continue Reading

Etna Interactive

When Bad Things Happen to Good Dermatology Practices

We were recently emailed an article written by one of Etna's industry partners, Medical Risk Institute. As attorney Mike Sacopulos says, "Documenting known risks and articulating a plan to manage those risks should be every practice's No. 1 priority." "Covered entities must perform a full and comprehensive risk assessment and have in place meaningful access... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.