3 Opportunities to Blog Effectively – Content
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Reputation Management: Beyond 5 Stars
Online reputation is more important than ever in elective medicine. One study showed that 88% of consumers trust online reviews as much as personal recommendations. And according to Google, checking doctor reviews online is now almost as popular as checking restaurant reviews. Watch this webinar to learn how you can protect your online reputation and... Continue Reading
Penguin and Your Practice
First released in April 2012, Penguin reduces rankings of sites that violate rules and manipulate links. It was last updated in May and October of 2013, so we can expect to see an update coming soon. And, the next update may hit hard. Millions of site owners have identified low-quality sites using the "disavow" tool,... Continue Reading
Moving From Free to Fee Consultations … It’s Profitable
This 45-minute webinar, hosted by Etna Interactive President Ryan Miller and presented by KarenZupko & Associates, Inc., President Karen Zupko, will help you decide whether or not to charge a consultation fee. At Etna Interactive we share Karen's philosophy that your time is valuable. We've challenged Karen to share her best advice on how to... Continue Reading
3 Opportunities to Blog Effectively – Headlines
With a significant increase in interest for content marketing comes a corresponding rise in the amount of digital content that readers see on a daily basis. To stand out among the many headlines a person has to choose from, it's important to understand how to tailor blog headlines to attract readers. This video touches on... Continue Reading
Advanced SEO: 7 Tips for Next-Level Medical Marketing
Today's search engine rankings are volatile, and no single tactic can ensure your place at the top of the list. In this webinar, learn how to earn and protect your ranking by diversifying your SEO strategy. Take your SEO to the next level with the actionable advice in this informative presentation. Diversify Your Keyword Targets... Continue Reading
The Latest in Social Media – Facebook Advertising
Facebook controls how many of your Fans will see each of your practice's posts based on a complex and evolving algorithm. While it may seem like a daunting task, there is a lot you can still do to fight the algorithm updates. In this video, I highlight the 2 most effective forms of Facebook advertising... Continue Reading
Local Search – Put Your Pin on the Map
The regional battle for first page rankings now involves fighting the Superpowers; national and regional power players occupy more top rankings than ever before. Expand Your Online Strategy for a Changing Local Landscape How will you improve Web and map rankings when Google detects the searcher’s location? How will you improve Web and map rankings... Continue Reading
