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Archives

Reputation: Are You Killing It, or Getting Killed?

Online reputation has been a hot topic for over a year now. And, while this will probably be the last time I cover the topic this year, I’m excited to share some new and compelling data we’ve collected that will help guide your practice’s online reputation strategy. Qualitative Analysis of Online Complaints Study Criteria & Methodology 100 aesthetic clinics examined… Continue Reading

Making the News Webinar Follow-up Questions

We had so many great questions from February’s Making the News webinar! Although we ran out of time to answer all your questions during the webinar, I’ve asked our presenters to answer the questions we couldn’t get to in the text below. Feel free leave a comment below if you have additional questions about earning local media coverage for your… Continue Reading

ICD-10 Preparedness for Procrastinators

This hourlong webinar, hosted by Etna Interactive President Ryan Miller and presented by KarenZupko & Associates, Inc. President Karen Zupko, outlines a specific, practical, and actionable plan of what you can do to prepare for the ICD-10 launch Oct. 1. Even if only a small percentage of your revenue comes from reconstructive surgery, you’ll miss that 20% if it’s not… Continue Reading

Making the News: Secrets to Generating Local Media Coverage

Recent changes at Google favor local authorities for top ranking. There is no better way to attract attention offline, or cultivate credibility online, than by earning coverage in your local media outlets. This 60-minute webinar, hosted and moderated by Etna Interactive President Ryan Miller, gives you the insight and skills required to earn press coverage in your local market in… Continue Reading

3 Top Actions for a Viable e-Mail Database

Your list of patient email addresses is already outdated. Half of Americans switch email service providers every year, making e-marketing lists depreciating assets. How can you protect your hard-won, permission-based database? How can you make sure it doesn’t shrink into uselessness? By performing these 3 maintenance tasks. They should be standard procedure in any practice that relies on customer loyalty… Continue Reading

When Bad Things Happen to Good Dermatology Practices

We were recently emailed an article written by one of Etna’s industry partners, KarenZupko & Associates, Inc., that we think is worth sharing. Shockwaves were felt in the dermatology community last week following the announcement that the HHS Office for Civil Rights had fined Concord, Mass.-based Adult and Pediatric Dermatology $150,000 to resolve allegations of violations of the HIPAA privacy… Continue Reading

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