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Top 10 Trends That Will Transform Your Online Marketing In 2018

1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to speak to patients all along their journey. New data out from RealSelf and Real Patient Ratings, or Visium 360, tell us that patients actually amplify their research after they book their consult so it's important to speak to the patient... Continue Reading

Etna Interactive

Email Marketing Part 1: Why Email?

Email Marketing Part 1: Why Email? For those of you who think email marketing is a "no brainer," think again.  Several laws restrict how you can build your subscriber list and what content you can send.  Spam filters grow tighter every day, making it tough to get even legitimate email delivered.  And every email program... Continue Reading