Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Archives

Stacking the Odds In Your Favor: Mathematics of Paid Media

When it comes to marketing your business online, paid media is more important now than ever. Platforms such as Google, Facebook, YouTube, and even Google Maps are reducing the amount of organic traffic and increasing the amount of paid traffic. What does this mean for your business? Ultimately, it means that paying for some of your traffic is inevitable. Businesses… Continue Reading

Responding to Online Doctor Reviews

Online reviews are today’s word-of-mouth — and they stick around, good or bad. With that in mind, each and every review of your practice (positive or negative) deserves a thoughtful response. In elective healthcare, crafting appropriate responses to online feedback can be a little tricky, so it’s especially important to equip your staff to handle patient reviews well. In this video, CEO Ryan Miller discusses… Continue Reading

Building Equity Online From Day One: 7 Ways To Create Value For Your Brand

Smart choices online deliver more value to potential patients. Creating online equity for your brand is something that medical practices can work on from day one — and it’s not as lofty a goal as you might think. More than anything, it’s a mindset: approaching online marketing with an eye on the future. For example, when you think about the web content… Continue Reading

Q2′ 2017: Benchmarks For Aesthetic Practice Online Inquiry Conversion

Not all leads are created equal. Sometimes patients reach out and follow through with scheduling their consultation right away. Others express that initial interest but end up being a bit slower to commit. So what’s in a lead, then? Every practice’s answer is a little different. That’s why analyzing and auditing your lead data can help your practice to understand… Continue Reading

Measuring the Success Of Your Social Media Marketing

In the medical marketing industry, social media is more important than ever. More and more patients are utilizing social platforms to learn about medical practices and directly interact with doctors and their staff. If social media is a part of your practice’s marketing plan, there are some aspects of your social media that can directly influence your business’ success. In… Continue Reading

Google, HealthGrades, and You

Google is always adding new and innovative ways for people to interact with the brands they’re searching for on the web. It’s now possible to book appointments through Google, right from the search results page. Here’s why that’s potentially good news — and bad news — for your practice. The Knowledge Graph Whenever someone searches for a branded term, Google… Continue Reading

Advanced Online Marketing & Prioritizing Channel Deployment

Everyone wants higher search engine rankings for his or her practice. That’s the goal of online marketing isn’t it? Fixating on rankings has caused many practice leaders to forget that, at the end of the day, the real measure of success is how many new patients you attract to your practice from your online efforts. While each of our past… Continue Reading

The 1 Thing to Remember for Facebook Marketing in 2015

As we move into a new year, it’s no surprise Facebook has released another BIG announcement. Keeping up with Facebook marketing changes is like keeping up with the Kardashians! It never ends! Over the years, changes such as the removal of Fan gates on Facebook applications or not allowing more than 20% text in cover graphics have been frustrating for… Continue Reading

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