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/ San Luis Obispo, CA 93401
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The Insider’s Guide to DIY Marketing: What We Learned & What Comes Next

At Etna, we believe in success through partnership. That means working on behalf of our clients as well as empowering you to take your own growth and success to new heights. In response to the COVID-19 pandemic, Etna produced the Insider’s Guide to DIY Marketing to support the elective healthcare industry. This series of downloadable guides helped practice leaders and… Continue Reading

Four Ways to Increase Your Online Visibility

Online marketing doesn’t have to be complicated. In the infographic below, we walk you through four straight forward tips to increase the online visibility of your brand. What are some of the ways to improve your business’s online presence? Make your website work for you by focusing on the user experience and ensuring your content is helpful to prospective patients.… Continue Reading

How To Help Your Community On Social Media

How to Help Your Community on Social Media

At Etna Interactive, we cultivate success through partnership, and we know that many of our own clients partner with local organizations to help worthy causes in their areas. Right now, many charitable organizations are in need of resources, from blood banks desperate for donors to food banks running low on supplies to homeless shelters searching for more help.  Now is… Continue Reading

1 Star Reviews

Your Biggest Online Reputation Risk May Not Be 1-Star Reviews

Your online reputation is your brand’s trademark, and you work hard to earn positive patient reviews. And while it’s important to monitor and encourage this type of feedback, many practices don’t realize the important rules and regulations surrounding these practices. In this month’s blog post, CEO Ryan Miller discusses the strict (and important) regulations around maintaining a positive online reputation,… Continue Reading

Top 10 Trends That Will Transform Your Online Marketing In 2018

 Now that we are about halfway into 2018, we can see 10 distinct trends emerging in the world of online medical marketing. These won’t be just flash-in-the-pan fads so it’s worth putting time, energy, and (everyone’s favorite) dollars towards the 10 themes below.   1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to… Continue Reading

Stacking the Odds In Your Favor: Mathematics of Paid Media

When it comes to marketing your business online, paid media is more important now than ever. Platforms such as Google, Facebook, YouTube, and even Google Maps are reducing the amount of organic traffic and increasing the amount of paid traffic. What does this mean for your business? Ultimately, it means that paying for some of your traffic is inevitable. Businesses… Continue Reading

Responding to Online Doctor Reviews

Online reviews are today’s word-of-mouth — and they stick around, good or bad. With that in mind, each and every review of your practice (positive or negative) deserves a thoughtful response. In elective healthcare, crafting appropriate responses to online feedback can be a little tricky, so it’s especially important to equip your staff to handle patient reviews well. In this video, CEO Ryan Miller discusses… Continue Reading

Building Equity Online From Day One: 7 Ways To Create Value For Your Brand

Smart choices online deliver more value to potential patients. Creating online equity for your brand is something that medical practices can work on from day one — and it’s not as lofty a goal as you might think. More than anything, it’s a mindset: approaching online marketing with an eye on the future. For example, when you think about the web content… Continue Reading

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